Shopify, a contributor in the Khronos 3D Commerce Exploratory Group, have announced they will be the first commerce platform to natively support 3D and AR shopping experiences. Shopify AR contributed up to a 2X lift in conversions on merchant stores in 2018. glTF is supported.
Khronos President Neil Trevett will be speaking at the “W3C Workshop on Web Games” on June 27th in Redmond WA. The talk is titled “glTF roadmap: CTTF Universal Textures and 2nd generation PBR.” There are still a few seats available. If you are interested in attending, please register here.
With the growth and adoption in mobile, web, and immersive platforms, 3D is poised to grow as a new shopping medium. Product manufacturers, retailers, marketing, and advertising platforms can use 3D to show virtual products to end-users to help them better understand a product online prior to purchasing and to help build brand loyalty after purchase. The Khronos has a track record of openness and responsiveness, with a well-proven IP Framework and multi-company governance model. The Khronos 3D Commerce Exploratory Working Group could directly leverage the work of several existing Khronos Working Groups, including: glTF, WebGL, Vulkan, and OpenXR. With enough industry support, this Exploratory Group will evolve into a Working Group to work on the development of such standards.
AWE Nite SF is a place for developers, creators, investors, founders, corporate decision makers and curious folk to come together to celebrate the activity and devote conviction around building an Augmented Reality hub in Silicon Valley. On June 18th, speakers will include Neil Trevett, speakers from 6D and Google. The venue will be the 6D.ai offices located at Suite 260, 500 3rd St, San Francisco, CA 94107 in SOMA. Be sure to register early to ensure there is space.
This week, Neil Trevett spoke at the 2019 Open AR Cloud Symposium. Neil’s presentation focused on OpenXR and glTF covering how these Open Standards fit into the rest of the Khronos Ecosystem. Presentation slides and video are available online.
Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair recently spoke with Marketing Technology Insights about the Khronos 3D Exploratory Group. 3D-driven immersive experiences are gaining momentum, and to scale these experiences across platforms and channels, we need standards and guidelines so 3D content be exchanged effectively and experienced consistently across platforms. The most promising effort so far has been by the Khronos Group glTF working group who aim to create the JPEG for 3D. The 3D Commerce Exploratory Group will explore the creation of standards and guidelines for the production and distribution of real-time 3D representations of products across a variety of endpoints. Through the realization of this group we’re making the initiative more inclusive, global, and hoping to accelerate standardization efforts. Shrenik has a lot more to say on the subject, be sure to read his interview online.
Earlier today, Google and Binomial announced that they have partnered to open source a sophisticated texture compressor and a high-performance transcoder for Binomial’s cross-platform Basis Universal texture format. This format can help solve a long-standing problem in the 3D ecosystem: how can 3D textures assets be efficiently packaged or transmitted for an application in a way that is both compact AND can be efficiently processed by the wide diversity of GPU hardware texture engines - each of which has a preferred native format?
Max Limper has written a guest post on the Zeiss blog about 3D data optimization for VR, AR and the Web. He also discusses #glTF and the 3D Commerce Exploratory Group. Zeiss and DGG are contributing to the The Khronos Group 3D Commerce Exploratory Group. Max was awarded with the Hugo-Geiger-Prize of the Fraunhofer society, in recognition of his dissertation entitled “Automatic Optimization of 3D Mesh Data for Real-Time Online Presentation”. Regarding the topics of efficient binary encoding and realistic PBR materials, Max also contributed to the current glTF 2.0 standard. During August 2018, Max became a co-founder of DGG (Darmstadt Graphics Group GmbH), a Khronos member.
Esri CityEngine 2019.0 was just released. CityEngine now supports glTF and GLB (binary glTF) for both import and export. Note that also the PBR material attributes of glTF 2.0 can be read, edited and written. You can find the complete release notes on the ArcGIS website here.
Diligent Engine is a modern cross-platform low-level graphics library and rendering framework. In a recent update, Diligent Engine enabled support of GLTF 2.0 format. It also implemented physically-based renderer with image-based lighting and released cross-platform GLTF viewer as example application.
Khronos will be holding their Annual GDC Developer Day Sessions on March 19th in Moscone West Room 2020. The complete schedule is available online:
Running all day March 18-19 will be the Khronos OpenXR Table at VRDC. Finally on March 20th starting at 6:30pm, there will be the annual WebGL/WebVR Meetup to be held in Galvanize. In past years there were over 200 people attending with only standing room and people being turned away. If you want to get in, show up early. This event will be live streamed on the Silicon Valley WebGL group on Facebook.
To jointly advance accessibility of 3D geospatial content, The Khronos Group recently formalized a liaison with the Open Geospatial Consortium (OGC). One of the first victories of this collaboration between the computer graphics and geospatial communities is a new OGC Community Standard addressing massive scale 3D pioneered by longtime Khronos contributors, the Cesium team. Learn more about the Liaison and new Standard in the Khronos blog post.
If you are attending GDC 2019, be sure to mark March 19th in your calendar. Khronos will be hosting the annual Developer Day sessions in the Moscone West, Room 2020 from 10am to 6:30PM. This year there will be six (6) sessions covering glTF, WebGL, OpenXR, Vulkan and OpenGL ES. There will also be an OpenXR table at VRDC where you can learn more about OpenXR, talk with OpenXR working group members, and learn how your company can implement or join in the development of this important industry standard. The Khronos Group is once again sponsoring the WebGL/WebVR Meetup. Last year we had over 200 RSVPs and an amazing lineup of speakers. Join Khronos member Patrick Cozzi (Cesium) and other speakers for this gathering of the Silicon Valley WebGL/WebVR meetup group.
Be sure to bookmark the Khronos Developer Day page!