Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair recently spoke with Marketing Technology Insights about the Khronos 3D Exploratory Group. 3D-driven immersive experiences are gaining momentum, and to scale these experiences across platforms and channels, we need standards and guidelines so 3D content be exchanged effectively and experienced consistently across platforms. The most promising effort so far has been by the Khronos Group glTF working group who aim to create the JPEG for 3D. The 3D Commerce Exploratory Group will explore the creation of standards and guidelines for the production and distribution of real-time 3D representations of products across a variety of endpoints. Through the realization of this group we’re making the initiative more inclusive, global, and hoping to accelerate standardization efforts. Shrenik has a lot more to say on the subject, be sure to read his interview online.
Tony Parisi has posted a nice write up on how and why the Khronos 3D Commerce Exploratory group is important today. If you’re a retailer, supplier, tech provider, content creator or anyone who services clients in these roles, we’d urge you to start preparing for this near future today. Join the Khronos exploratory group. We’re looking for people and companies to contribute to the effort. Read the post.
The Khronos Group today announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices, such as mobile, Web and Augmented Reality (AR) or Virtual Reality (VR) solutions. To gather industry input, the Exploratory Group is open to any company without cost or IP licensing obligations. If there is industry support, Khronos will form a Working Group to enable any interested company to join Khronos and participate under its proven multi-company governance process. Those interested in finding out more and joining the Exploratory Group are invited to visit the 3D Commerce Landing Page.