glTF is a 3D asset format developed by the Khronos Group that is widely adopted, including for use in 3D Commerce web and native applications. The 3D Commerce Working Group at Khronos brings together industry-leading e-commerce companies to remove the barriers to deploying 3D in e-commerce at industrial scale. Today, the Working Group has released the open source glTF Asset Auditor Tool for content creators throughout the 3D Commerce supply chain to use as part of their asset validation pipelines. By enabling rigorous asset QA to be consistently applied across companies, the amount of 3D model reworking can be greatly reduced while increasing compatibility and ease of use for downstream clients.
Although the glTF Asset Auditor has been initially created to address the needs of 3D Commerce, it works with any glTF file and can benefit any industry that needs to reliably deploy and use 3D assets at a pervasive scale. Read the blog to learn more.
In this episode of ACM ByteCast, Rashmi Mohan hosts Neil Trevett as they discuss Neil’s career, the evolution of computer graphics, and his role at NVIDIA, where his work focuses on helping developers make good use of GPUs. He also explains the benefits of standardization in industry and how open standards can enable innovation and interoperability. Neil also discusses how 3D is changing the landscape of e-commerce and online shopping and gives his perspective on the Metaverse and how it can leverage other disruptive technologies.
Martin Enthed, Innovation Manager at IKEA, joins hosts Patrick Cozzi (Cesium) and Marc Petit (Epic Games) on Building the Open Metaverse podcast to discuss his pioneering work in computer graphics, spatial computing, and 3D development at IKEA, and his advocacy for open standards as Vice President of The Khronos Group.
The Viewer Certification Program launched with strong industry support from viewer vendors including Amazon, Babylon.js, CGTrader, Emersya, Epic Games (Unreal Engine), Facebook (Spark AR), Google ( & Scene Viewer), Samsung (Internet Browser on Android), Sketchfab, Unity, and UX3D (Gestaltor).
After retooling, the program is now open for business with greater clarity of scope, deeper technical analysis, and a streamlined testing process, and is announcing its first set of officially certified viewers, including products from UX3D (Gestaltor), Unity, Babylon.js, and CGTrader—with many more to come. We’re excited to continue to add viewers to the Viewer Certification Registry, giving artists and retailers the confidence to invest time and resources in glTF asset development, knowing they can rely on consistent performance across multiple viewers.
Dassault Systemes explores the need for online shopping experiences to grow rapidly by using glTF to minimize the size of 3D assets and speed up runtime processing.
Glen Roth recounts the story of the founding of what is now Khronos’ 3D Commerce Working Group from identifying the need, gathering industry cooperation, meeting and discussing the scope of work the group wanted to tackle and why they chose the Khronos Group to host the effort.
The field of 3D Computer graphics has grown from a niche technical curiosity in the mid-1970s to mass appeal and distribution via movies and games. We’ve seen applications grow from flying logos, to highly engaging real-time renderings in games, to synthetic humans and de-aged actors in movies finally crossing the “uncanny valley” to be nearly indistinguishable from reality. However, the creation of 3D assets - computer graphics objects and the worlds they inhabit - still requires highly skilled technicians and artists, presenting a bottleneck to more widespread applications, such as creating 3D graphics for websites and E-Commerce. LiDAR has the potential to alleviate this bottleneck.
3D Commerce Working Group Chair, Shrenik Sadalgi, explains how making stone soup (each contributing what they have) makes a meal for the whole village. Over the past year and a half, the working group members have brought their expertise in retail and 3D technology to bear on optimizing the process of using glTF for e-commerce applications to benefit the whole industry. In that time, they’ve managed to improve the utility of glTF for their purposes and create tools to help artists and tool providers achieve more consistent results.
Shrenik Sadalgi, Chair of the 3D Commerce Working Group, explores how 3D merchandising has demonstrated its potential application as a transformative technology across many industries, and how scaling 3D immersive experiences across platforms and channels is coming soon via the efforts of glTF and the 3D Commerce Working Group.
Companies no longer need to manufacture their product before they create assets to promote it. New, digital technologies are poised to transform engineering and design data into easy-to-share visualizations for powerful online product experiences. Resulting in realistic 3D marketing assets that, thanks to a fast-developing open standard asset format called glTF, can be viewed and manipulated on any device.
As the number of 3D assets used in e-commerce rapidly increases, the need to embed semantic information describing virtual products within real-time 3D formats such as glTF™ becomes ever more urgent. 3D asset files that contain descriptive and administrative metadata such as product descriptions, details on intellectual property rights, creation and modification dates and other detailed authoring history - all in multiple languages - will enable the management of 3D virtual product catalogs, and the sharing of assets between vendors, retailers and end user platforms at industrial scale.
Join the Khronos Group’s 3D Commerce Working Group members making a difference in the world of 3D graphics from popular retail and tech companies like Amazon, IKEA, Microsoft, Shopify, Wayfair, and more as they take a deep dive into the ways people experience 3D graphics on the web and in stores. This virtual event highlights the recently announced Viewer Certification Program that was created to lower the barriers to 3D asset creation and implementation. This event shares the vision for a future empowered by 3D across education, medical, design, advertising, art, and more. You’ll learn what Pervasive 3D is, why it’s worth working towards, and what’s next.
Today, The Khronos® Group announces the release of the 3D Commerce Viewer Certification Program. 3D viewers are software engines that enable users to display and interact with 3D models. Viewers are used by retailers, social media sites, and brands to create experiences on ecommerce storefronts, search engines, ad platforms, and in native applications. The Viewer Certification Program enables 3D viewers across the industry to demonstrate that they can accurately and consistently display 3D products, clearing the way for reliable 3D and AR-powered shopping across multiple platforms and devices. Amazon, Babylon.js, CGTrader, Emersya, Epic Games (Unreal Engine), Facebook (Spark AR), Google ( & Scene Viewer), Samsung (Internet Browser on Android), SketchFab, Unity, and UX3D (Gestaltor) have begun the process of certifying their viewers under this new program.
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