The field of 3D Computer graphics has grown from a niche technical curiosity in the mid-1970s to mass appeal and distribution via movies and games. We’ve seen applications grow from flying logos, to highly engaging real-time renderings in games, to synthetic humans and de-aged actors in movies finally crossing the “uncanny valley” to be nearly indistinguishable from reality. However, the creation of 3D assets - computer graphics objects and the worlds they inhabit - still requires highly skilled technicians and artists, presenting a bottleneck to more widespread applications, such as creating 3D graphics for websites and E-Commerce. LiDAR has the potential to alleviate this bottleneck.
3D Commerce Working Group Chair, Shrenik Sadalgi, explains how making stone soup (each contributing what they have) makes a meal for the whole village. Over the past year and a half, the working group members have brought their expertise in retail and 3D technology to bear on optimizing the process of using glTF for e-commerce applications to benefit the whole industry. In that time, they’ve managed to improve the utility of glTF for their purposes and create tools to help artists and tool providers achieve more consistent results.
Shrenik Sadalgi, Chair of the 3D Commerce Working Group, explores how 3D merchandising has demonstrated its potential application as a transformative technology across many industries, and how scaling 3D immersive experiences across platforms and channels is coming soon via the efforts of glTF and the 3D Commerce Working Group.
Companies no longer need to manufacture their product before they create assets to promote it. New, digital technologies are poised to transform engineering and design data into easy-to-share visualizations for powerful online product experiences. Resulting in realistic 3D marketing assets that, thanks to a fast-developing open standard asset format called glTF, can be viewed and manipulated on any device.
As the number of 3D assets used in e-commerce rapidly increases, the need to embed semantic information describing virtual products within real-time 3D formats such as glTF™ becomes ever more urgent. 3D asset files that contain descriptive and administrative metadata such as product descriptions, details on intellectual property rights, creation and modification dates and other detailed authoring history - all in multiple languages - will enable the management of 3D virtual product catalogs, and the sharing of assets between vendors, retailers and end user platforms at industrial scale.
Join the Khronos Group’s 3D Commerce Working Group members making a difference in the world of 3D graphics from popular retail and tech companies like Amazon, IKEA, Microsoft, Shopify, Wayfair, and more as they take a deep dive into the ways people experience 3D graphics on the web and in stores. This virtual event highlights the recently announced Viewer Certification Program that was created to lower the barriers to 3D asset creation and implementation. This event shares the vision for a future empowered by 3D across education, medical, design, advertising, art, and more. You’ll learn what Pervasive 3D is, why it’s worth working towards, and what’s next.
Today, The Khronos® Group announces the release of the 3D Commerce Viewer Certification Program. 3D viewers are software engines that enable users to display and interact with 3D models. Viewers are used by retailers, social media sites, and brands to create experiences on ecommerce storefronts, search engines, ad platforms, and in native applications. The Viewer Certification Program enables 3D viewers across the industry to demonstrate that they can accurately and consistently display 3D products, clearing the way for reliable 3D and AR-powered shopping across multiple platforms and devices. Amazon, Babylon.js, CGTrader, Emersya, Epic Games (Unreal Engine), Facebook (Spark AR), Google ( & Scene Viewer), Samsung (Internet Browser on Android), SketchFab, Unity, and UX3D (Gestaltor) have begun the process of certifying their viewers under this new program.
The recording of Pi Apparel’s panel discussion, “Interoperability & Standardization: What is Needed to Realise Seamless 3D Avatar Transfer, Export & Upload?” is now available!
The RealTime Conference returns April 26-28 with the theme “Merging Physical and Digital Worlds - The Rise of the Metaverse.” With this theme in mind, the opening keynote speaker will be Khronos President, Neil Trevett and he will present, “Building the Metaverse One Standard at a Time.” More than 6,500 attendees are expected to attend.
In the coming years, the booming online retail industry is set to be revolutionised by high-performance technology that’s more commonly associated with video games than digital shopping: implementing high render 3D graphics is one of the driving forces.
The groundwork for a revolution is already underway. Retailers have joined forces in an extraordinary collaboration that will lead to the creation of standards and agreed formats — a vital part of the 3D retail revolution. The work underway right now is similar to the process that led to the creation of the JPEG, a standardized picture format that’s now become ubiquitous in the past two decades. A total of 70 companies including Wayfair and IKEA are now involved in a project called the 3D Commerce Working Group, set up by The Khronos Group.
The Khronos Group sessions from SIGGRAPH Asia are now available. Watch to hear:
- Khronos President, Neil Trevett, give an Open Standards Update
- glTF’s Ed Mackey shows off next-generation PBR materials for glTF
- Nathaniel Hunter from DreamView discusses 3D Commerce’s Asset Creation Guidelines
- OpenXR Chair, Brent Insko, gives us an informative OpenXR update
- HTC’s, Tony Lin, demonstrates the Vive Cosmos OpenXR developer preview
- WebGL Chair, Ken Russell gives an in-depth update on WebGL
- Vulkan Chair, Tom Olson, updates us on Vulkan’s latest deliverables and future directions
- Followed by Neil Trevett who gives us the latest from the ANARI Working Group’s work on an analytical rendering API for the scientific community
Come and hear the latest from The Khronos Group!
RapidCompact recently interviewed Neil Trevett, President of the Khronos Group and Vice President of Developer Ecosystems at NVIDIA. In the interview, Neil shares his thoughts on the present and future of 3D, discussing the work Khronos is carrying out for the industry, and how 3D content is soon to become pervasive.
Recently, the Khronos 3D Commerce Working Group hosted a webinar to discuss its activities, including why industry alignment on the glTF file format (the “JPEG for 3D”) is crucial, and how standardization will bring new opportunities to any designer, retailer, manufacturer or technology company developing 3D experiences. The panel was led and moderated by Leonard Daly, President of Daly Realism, who was joined by industry experts from Wayfair, UX3D, Amazon Imaging Services, Autodesk, DGG, DreamView, Microsoft and Shopify. At the end of the webinar, the audience submitted questions for the panelists. The answers as a Q&A are now available online.
Max Limper, CEO of RapidCompact, explains how the Khronos Group’s 3D Commerce Working Group is aiming to set standards for content creators to create web optimised 3D models.
RapidCompact has a three part blog looking at the benefits of e-commerce and the importance of an efficient delivery format. In this part, RapidCompact looks at streamlined 3D workflows and addresses the challenges represented by variety of interfaces, manual workload, and lack of consistency. RapidCompact, an active member in Khronos’ 3D Commerce WG, addresses these needs through active collaboration in the industry to align the ecosystem, enable sustainable innovation, and ease consistency through standardization.