The newly formed 3D Commerce Working Group is tasked with exploring the opportunity to accelerate the adoption of 3D experiences by establishing a set of universal standards for platform-agnostic 3D model creation and distribution.
Shrenik Sadalgi, Director of the Next R&D Group at Wayfair and Chair of the 3D Commerce Working Group, believes the industry needs standards and guidelines so that 3D content can be experienced consistently across a variety of platforms and on a variety of devices. Other challenges that standardization can help address include optimizing industry workflows to minimize cost, and bringing down barriers to entry for retailers and technologists. “Bringing this kind of radical change across the retail industry will require collaboration between many different retail and technology companies.”
In the world of e-commerce, many products come in different options, or variants. When shopping online, for example, colors and materials of a brand of shoe might have an image representing each option. And now, in addition to using 2D images, more and more retailers are starting to use 3D and AR to merchandise products in online channels to enable customers to more fully experience products or view items in their environment in rich 3D. Each time a customer views a different colored shoe, there’s a good chance that another complete 3D model is being loaded just to display that color variant. This leads to increased download times and wasted bandwidth as the files contain a lot of redundant data, including downloading exactly the same geometry multiple times. In turn this causes increased memory usage on the device, and slower interactivity, resulting in a poor customer experience. Learn how the Khronos Group and the 3D Commerce working group is improving this.
DGG CEO Dr. Max Limper is co-chair of the Asset Creation TSG. DGG is happy to have had the opportunity to contribute to this effort and believes that these kinds of joined-up activities and achievements will support rapid growth in the industry. DGG has aligned the development of their RapidCompact platform with the Asset Creation Guidelines, so that RapidCompact users can optimize the 3D assets to match with the official publishing targets fully-automatically, without requiring 3D domain expertise. Learn more about DGG, RapidCompant, and how they are working with the Khronos Group 3D Commerce working group.
The Khronos 3D Commerce™ Working Group was established with the goal of spearheading industry alignment on the creation, management and display of 3D content for e-commerce—and since its formation, the use cases for 3D assets in e-commerce have rapidly expanded. In response, the 3D Commerce Working Group has today released V1.0 of its Realtime Asset Creation Guidelines for use by 3D artists who are familiar with 3D workflows, but new to creating e-commerce 3D assets for cross-platform delivery. Learn more about the Real-time Asset Creation Guidelines.
One challenge to deploying 3D at scale lies in its interoperability, or rather, in its lack thereof. Whilst the dream is to create a fully end-to-end digital workflow made up of previously siloed platforms that now seamlessly integrate and communicate, the reality is that 3D tools today don’t play particularly well with others. This Spotlight offers a roadmap to achieving simple integration and subsequent seamless data flow to underpin a future digital supply chain. You can view all of the panel discussions here:
Join the Khronos Group for a 3D Commerce Panel to discuss progress on specifications and guidelines on October 27, 2020. In order to scale 3D experiences and make them truly mainstream, standardization is a critical next step. Panelists will discuss why industry alignment on a “JPEG for 3D” is crucial and how standardization will bring new opportunities to any designer, retailer, manufacturer or technology company developing 3D experiences. Space is limited, please register early.
The Khronos 3D Commerce Working Group is working to build industry consensus around guidelines, standards and certification programs to streamline 3D content creation, management and deployment for Ecommerce, including online ads and search results. In one of its first deliverables, the Working Group has published a sneak peek at the upcoming guidelines by releasing a high-level summary of the topics that will be covered—including file formats, coordinate systems, geometry, materials, textures, lighting and publishing targets. This summary has been published in Markdown on GitHub under the CC BY 4.0 license. Khronos is inviting feedback, suggestions and contributions from the industry to help guide and improve the full guidelines. Learn more about this release in the latest Khronos Blog: Khronos 3D Commerce Working Group Provides Sneak Peek into Upcoming Real-time Asset Creation Guidelines for Retail and E-Commerce.
IKEA might be best known for its affordable furniture, cartoon building instructions, and hard-to-pronounce product names, but that’s not all its about. They’re also exploring how they can improve lives with XR technology, as today’s guest, Martin Enthed, explains.
In the latest Quora Q&A, Shrenik Sadalgi discusses what is the next big step in retail technology, why online retailers should care about technologies like AR/VR, how the 3D Commerce Working Group fits into the bigger picture, far future research and more.
When people think of augmented and virtual reality (also known as AR/VR or, more commonly, XR when referred to together), video games that are futuristic and larger than life usually come to mind. But as a platform, XR actually has the potential to be more profound than just next-level entertainment; in fact, the burgeoning technology is rapidly disrupting many diverse industries. Shrenik Sadalgi, The Khronos Group 3D Commerce Working Group Chair and Head of Next – Far Future R&D, Wayfair, discusses how we can make XR and 3D innovations a ubiquitous feature of the online shopping aisle and how the industry must rally together to take us there.
Khronos Group is a technical sponsor of three Domus Academy’s Workshops, dedicated to exploring new scenarios in the retail world, with a focus on immersive and interactive shopping experience. To improve their ability, students of the Master’s in Interaction Design, Master’s in Fashion Styling & Visual Merchandising and Master’s in Fashion Management worked in collaboration with The Khronos Group and Biffi Boutiques.
Master’s in Interaction Design students inspired by the collaboration with the Khronos 3D Commerce Working Group, a group of companies from the retail and technology spaces working together to build industry consensus on standards, guidelines and best practices for ubiquitous 3D Commerce, and Biffi Boutiques, explored new scenarios in the retail world, with a focus on immersive and interactive shopping experiences.
DGG investigates the possibilities and current status of 3D experiences for E-Commerce. Looking at industry members joining the Khronos Group 3D Commerce Working Group, glTF, 3D web-apps, mobile Augmented Reality (AR) and Virtual Reality (VR) applications. DGG first analyzes the benefits of 3D experiences for retailers and describes typical 3D processing workflows in practice and highlight technical challenges, as well as potentials for enhancing scalability and reducing costs.
While 3D technology has been around for quite some time, there are few industry specific standards for the technology. This has led to a lot of problems for retail clients. Vendors are attempting to address this issue is by joining industry initiatives such as the The Khronos Group 3D Commerce Working Group. This group aims to develop standards to streamline 3D content creation, management and display.
Shrenik Sadalgi, 3D Commerce Working Group Chair ofThe Khronos Group, discusses how Augmented and Virtual Reality (XR) are changing the face of retail. Together, XR and 3D applications are positioned to completely change the entire experience of shopping by enabling consumers to view and interact with virtual products in real spaces or virtual showrooms.
