In the coming years, the booming online retail industry is set to be revolutionised by high-performance technology that’s more commonly associated with video games than digital shopping: implementing high render 3D graphics is one of the driving forces.
The groundwork for a revolution is already underway. Retailers have joined forces in an extraordinary collaboration that will lead to the creation of standards and agreed formats — a vital part of the 3D retail revolution. The work underway right now is similar to the process that led to the creation of the JPEG, a standardized picture format that’s now become ubiquitous in the past two decades. A total of 70 companies including Wayfair and IKEA are now involved in a project called the 3D Commerce Working Group, set up by The Khronos Group.
The Khronos Group sessions from SIGGRAPH Asia are now available. Watch to hear:
- Khronos President, Neil Trevett, give an Open Standards Update
- glTF’s Ed Mackey shows off next-generation PBR materials for glTF
- Nathaniel Hunter from DreamView discusses 3D Commerce’s Asset Creation Guidelines
- OpenXR Chair, Brent Insko, gives us an informative OpenXR update
- HTC’s, Tony Lin, demonstrates the Vive Cosmos OpenXR developer preview
- WebGL Chair, Ken Russell gives an in-depth update on WebGL
- Vulkan Chair, Tom Olson, updates us on Vulkan’s latest deliverables and future directions
- Followed by Neil Trevett who gives us the latest from the ANARI Working Group’s work on an analytical rendering API for the scientific community
Come and hear the latest from The Khronos Group!
RapidCompact recently interviewed Neil Trevett, President of the Khronos Group and Vice President of Developer Ecosystems at NVIDIA. In the interview, Neil shares his thoughts on the present and future of 3D, discussing the work Khronos is carrying out for the industry, and how 3D content is soon to become pervasive.
Recently, the Khronos 3D Commerce Working Group hosted a webinar to discuss its activities, including why industry alignment on the glTF file format (the “JPEG for 3D”) is crucial, and how standardization will bring new opportunities to any designer, retailer, manufacturer or technology company developing 3D experiences. The panel was led and moderated by Leonard Daly, President of Daly Realism, who was joined by industry experts from Wayfair, UX3D, Amazon Imaging Services, Autodesk, DGG, DreamView, Microsoft and Shopify. At the end of the webinar, the audience submitted questions for the panelists. The answers as a Q&A are now available online.
Max Limper, CEO of RapidCompact, explains how the Khronos Group’s 3D Commerce Working Group is aiming to set standards for content creators to create web optimised 3D models.
RapidCompact has a three part blog looking at the benefits of e-commerce and the importance of an efficient delivery format. In this part, RapidCompact looks at streamlined 3D workflows and addresses the challenges represented by variety of interfaces, manual workload, and lack of consistency. RapidCompact, an active member in Khronos’ 3D Commerce WG, addresses these needs through active collaboration in the industry to align the ecosystem, enable sustainable innovation, and ease consistency through standardization.
The newly formed 3D Commerce Working Group is tasked with exploring the opportunity to accelerate the adoption of 3D experiences by establishing a set of universal standards for platform-agnostic 3D model creation and distribution.
Shrenik Sadalgi, Director of the Next R&D Group at Wayfair and Chair of the 3D Commerce Working Group, believes the industry needs standards and guidelines so that 3D content can be experienced consistently across a variety of platforms and on a variety of devices. Other challenges that standardization can help address include optimizing industry workflows to minimize cost, and bringing down barriers to entry for retailers and technologists. “Bringing this kind of radical change across the retail industry will require collaboration between many different retail and technology companies.”
In the world of e-commerce, many products come in different options, or variants. When shopping online, for example, colors and materials of a brand of shoe might have an image representing each option. And now, in addition to using 2D images, more and more retailers are starting to use 3D and AR to merchandise products in online channels to enable customers to more fully experience products or view items in their environment in rich 3D. Each time a customer views a different colored shoe, there’s a good chance that another complete 3D model is being loaded just to display that color variant. This leads to increased download times and wasted bandwidth as the files contain a lot of redundant data, including downloading exactly the same geometry multiple times. In turn this causes increased memory usage on the device, and slower interactivity, resulting in a poor customer experience. Learn how the Khronos Group and the 3D Commerce working group is improving this.
In case you missed any of the Khronos Groups Webinar series, you can now watch them online:
Be sure to check out our upcoming events page for more coverage of Khronos Group standards!
DGG CEO Dr. Max Limper is co-chair of the Asset Creation TSG. DGG is happy to have had the opportunity to contribute to this effort and believes that these kinds of joined-up activities and achievements will support rapid growth in the industry. DGG has aligned the development of their RapidCompact platform with the Asset Creation Guidelines, so that RapidCompact users can optimize the 3D assets to match with the official publishing targets fully-automatically, without requiring 3D domain expertise. Learn more about DGG, RapidCompant, and how they are working with the Khronos Group 3D Commerce working group.
The Khronos 3D Commerce™ Working Group was established with the goal of spearheading industry alignment on the creation, management and display of 3D content for e-commerce—and since its formation, the use cases for 3D assets in e-commerce have rapidly expanded. In response, the 3D Commerce Working Group has today released V1.0 of its Realtime Asset Creation Guidelines for use by 3D artists who are familiar with 3D workflows, but new to creating e-commerce 3D assets for cross-platform delivery. Learn more about the Real-time Asset Creation Guidelines.
One challenge to deploying 3D at scale lies in its interoperability, or rather, in its lack thereof. Whilst the dream is to create a fully end-to-end digital workflow made up of previously siloed platforms that now seamlessly integrate and communicate, the reality is that 3D tools today don’t play particularly well with others. This Spotlight offers a roadmap to achieving simple integration and subsequent seamless data flow to underpin a future digital supply chain. You can view all of the panel discussions here:
Join the Khronos Group for a 3D Commerce Panel to discuss progress on specifications and guidelines on October 27, 2020. In order to scale 3D experiences and make them truly mainstream, standardization is a critical next step. Panelists will discuss why industry alignment on a “JPEG for 3D” is crucial and how standardization will bring new opportunities to any designer, retailer, manufacturer or technology company developing 3D experiences. Space is limited, please register early.
The Khronos 3D Commerce Working Group is working to build industry consensus around guidelines, standards and certification programs to streamline 3D content creation, management and deployment for Ecommerce, including online ads and search results. In one of its first deliverables, the Working Group has published a sneak peek at the upcoming guidelines by releasing a high-level summary of the topics that will be covered—including file formats, coordinate systems, geometry, materials, textures, lighting and publishing targets. This summary has been published in Markdown on GitHub under the CC BY 4.0 license. Khronos is inviting feedback, suggestions and contributions from the industry to help guide and improve the full guidelines. Learn more about this release in the latest Khronos Blog: Khronos 3D Commerce Working Group Provides Sneak Peek into Upcoming Real-time Asset Creation Guidelines for Retail and E-Commerce.
IKEA might be best known for its affordable furniture, cartoon building instructions, and hard-to-pronounce product names, but that’s not all its about. They’re also exploring how they can improve lives with XR technology, as today’s guest, Martin Enthed, explains.