IKEA might be best known for its affordable furniture, cartoon building instructions, and hard-to-pronounce product names, but that’s not all its about. They’re also exploring how they can improve lives with XR technology, as today’s guest, Martin Enthed, explains.
In the latest Quora Q&A, Shrenik Sadalgi discusses what is the next big step in retail technology, why online retailers should care about technologies like AR/VR, how the 3D Commerce Working Group fits into the bigger picture, far future research and more.
When people think of augmented and virtual reality (also known as AR/VR or, more commonly, XR when referred to together), video games that are futuristic and larger than life usually come to mind. But as a platform, XR actually has the potential to be more profound than just next-level entertainment; in fact, the burgeoning technology is rapidly disrupting many diverse industries. Shrenik Sadalgi, The Khronos Group 3D Commerce Working Group Chair and Head of Next – Far Future R&D, Wayfair, discusses how we can make XR and 3D innovations a ubiquitous feature of the online shopping aisle and how the industry must rally together to take us there.
Khronos Group is a technical sponsor of three Domus Academy’s Workshops, dedicated to exploring new scenarios in the retail world, with a focus on immersive and interactive shopping experience. To improve their ability, students of the Master’s in Interaction Design, Master’s in Fashion Styling & Visual Merchandising and Master’s in Fashion Management worked in collaboration with The Khronos Group and Biffi Boutiques.
Master’s in Interaction Design students inspired by the collaboration with the Khronos 3D Commerce Working Group, a group of companies from the retail and technology spaces working together to build industry consensus on standards, guidelines and best practices for ubiquitous 3D Commerce, and Biffi Boutiques, explored new scenarios in the retail world, with a focus on immersive and interactive shopping experiences.
DGG investigates the possibilities and current status of 3D experiences for E-Commerce. Looking at industry members joining the Khronos Group 3D Commerce Working Group, glTF, 3D web-apps, mobile Augmented Reality (AR) and Virtual Reality (VR) applications. DGG first analyzes the benefits of 3D experiences for retailers and describes typical 3D processing workflows in practice and highlight technical challenges, as well as potentials for enhancing scalability and reducing costs.
While 3D technology has been around for quite some time, there are few industry specific standards for the technology. This has led to a lot of problems for retail clients. Vendors are attempting to address this issue is by joining industry initiatives such as the The Khronos Group 3D Commerce Working Group. This group aims to develop standards to streamline 3D content creation, management and display.
Shrenik Sadalgi, 3D Commerce Working Group Chair ofThe Khronos Group, discusses how Augmented and Virtual Reality (XR) are changing the face of retail. Together, XR and 3D applications are positioned to completely change the entire experience of shopping by enabling consumers to view and interact with virtual products in real spaces or virtual showrooms.
The 3D Commerce Working Group was created in July 2019 to align the industry for streamlined 3D content creation, management and display. The group brings together companies involved with all facets of the industry—from production to distribution to consumption of 3D content. To download the new logo or any other Khronos Group logo, please visit the official Khronos Logos page.
Furniture Today talks about the Khronos Group 3D Commerce Working Group, the benefits of using AR online, and where 3D Commerce is going. Khronos members Marxent and Wayfair are showing data which shows shoppers are more likely to purchase if they can view the products using Augmented Reality. Marxent data shows that more than half of shoppers on a website that use Marxent 3D content are using augmented reality in their shopping experience. More data from Shopify shows users that view products with augmented reallity are 2.5 times more likely to convert versus users seeing only traditional photos. Learn more about 3D Commerce and the future of online shopping with AR. Learn more about 3D Commerce and discover the over 80 companies supporting the 3D Commerce group.
Khronos Associate member Marxent and La-Z-Boy have announced a partnership. La-Z-Boy has already launched several major 3D experiences powered by the Marxent® 3D Cloud, including Augmented Reality, 3D product configuration, and 3D room planning. La-Z-Boy is now expanding the Marxent partnership by making Virtual Reality available to its sales associates and professional designers. “The adoption of multiple 3D applications by La-Z-Boy is further evidence that the age of 3D Commerce in retail is upon us,” said Beck Besecker, Marxent CEO and Co-Founder. Marxent is a participant in the Khronos 3D Commerce Working Group, who’s goal is to align the industry for streamlined 3D content creation, management and display in online retail.
According to TurboSquid, there are three main challenges to overcome if retailers want to fully embrace 3D in the 3D Commerce arena. 1 - We have lots of assets, but we don’t know where they are; 2 - There are so many file formats and 3 - My marketing team doesn’t think in 3D. “Standardizing file formats is going to become even more important as 3D takes hold in retail. We are currently working with companies like Target, Google, and Adobe as part of the Khronos 3D Commerce Initiative to solve this, so companies can “make it once” and use it again and again,” writes Matt Wisdom is co-founder and CEO of TurboSquid. The 3D Commerce working group is open to any company that wishes to participate. Learn more about the 3D Commerce challenges facing retailers, and how your company can join the Khronos Group.
3D Commerce has evolved into a full Khronos Group Working Group. Created to align the industry for streamlined 3D content creation, management and display in online retail. The Exploratory Group included more than 70 industry leading companies—including retailers, technology vendors and manufacturers—working together to build industry consensus on what standardization activities are most urgently required for ubiquitous 3D Commerce. Watch the 3D Commerce Working Group Chair Shrenik Sadalgi and Khronos Group President Neil Trevett answer questions during a Q&A from SIGGRAPH 2019.
Simply Augmented, a tech company moving into the e-commerce home furnishing space, has joined Khronos as a contributor member to participate in the 3D Commerce Working Group. Learn more about Simply Augmented and why they joined the Khronos Group.
STIQ Ltd (StyleIntelligence Ltd) interviewed 60 plus companies in the nascent ‘Immersive Retail’ niche focusing on the use of 3D, AR and VR in retail use cases. The reports intent is to provide readers with an insight into the global B2B market for 3D/AR/VR technology for use by retailers (ecommerce pureplay retailers, physical retailers and multi-channel retailers). Learn how the new 3D Commerce working group from The Khronos Group, glTF and OpenXR fit into the highly fragmented 3D, Augmented Reality and Virtual Reality in Commerce. The report is now available for download.
The Khronos Group announces new 3D Commerce Working Group and key updates to flagship standards WebGL, glTF, and Vulkan. In the spirit of continued commitment to the SIGGRAPH community of interactive graphics professionals, Khronos delivers a number of developments and initiatives, including:
3D Commerce Initiative Becomes Khronos Working Group; Call for Participation Announced
WebGL Releases High-Impact Extensions and Ecosystem Developments
glTF Universal Texture Extension Drafting Underway Using Binomial’s Basis Universal Texture Technology; First Prototype Support Appears in Engines
glTF Tools Ecosystem Expands, Including Universal Texture Tools and glTF Import/Export in Blender 2.80
New Vulkan Extensions Ship; Vulkan Sees Increased Usage by CAD and Professional Authoring Tools