Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair recently spoke with Marketing Technology Insights about the Khronos 3D Exploratory Group. 3D-driven immersive experiences are gaining momentum, and to scale these experiences across platforms and channels, we need standards and guidelines so 3D content be exchanged effectively and experienced consistently across platforms. The most promising effort so far has been by the Khronos Group glTF working group who aim to create the JPEG for 3D. The 3D Commerce Exploratory Group will explore the creation of standards and guidelines for the production and distribution of real-time 3D representations of products across a variety of endpoints. Through the realization of this group we’re making the initiative more inclusive, global, and hoping to accelerate standardization efforts. Shrenik has a lot more to say on the subject, be sure to read his interview online.
Tony Parisi has posted a nice write up on how and why the Khronos 3D Commerce Exploratory group is important today. If you’re a retailer, supplier, tech provider, content creator or anyone who services clients in these roles, we’d urge you to start preparing for this near future today. Join the Khronos exploratory group. We’re looking for people and companies to contribute to the effort. Read the post.
The Khronos Group today announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices, such as mobile, Web and Augmented Reality (AR) or Virtual Reality (VR) solutions. To gather industry input, the Exploratory Group is open to any company without cost or IP licensing obligations. If there is industry support, Khronos will form a Working Group to enable any interested company to join Khronos and participate under its proven multi-company governance process. Those interested in finding out more and joining the Exploratory Group are invited to visit the 3D Commerce Landing Page.
At its MWC keynote in Barcelona today, Microsoft promised to keep the HoloLens ecosystem open. “We believe in an open API surface area and driver model. We will continue to participate in guiding open standards like OpenXR so anyone can innovate with our headset from the sensors that are being used to the differentiated experiences that are being created,” Microsoft’s HoloLens chief Alex Kipman said today. HoloLens 2 supports an open API surface and driver model—and Microsoft continues to support open standards such as Khronos and OpenXR. Learn more about OpenXR and the companies behind it.
In Adobe Dimension 2.0, a new feature has been introduced that lets users export their 3D scenes to be viewed in a web browser by anyone with a link. This is achieved using glTF. “Behind the Scenes with Adobe Dimension Engineers: How We Built the 3D Publish Feature” covers in detail some of the hurdles Adobe engineers had to get over. From Lighting, Transparency and Cameras to the web viewer, learn what was involved in bringing glTF to Adobe Dimension 2.0.
Khronos has formed a liaison agreement with the Open Geospatial Consortium (OGC) in the interest of jointly advancing open geospatial standards related to AR and VR, distributed simulation, and 3D content services. The liaison will let Khronos and OGC assess standards in these fields as well as identify future potential standards that will facilitate interoperability and hardware capabilities of relevant data sharing and analysis. The collaboration will occur through working groups, forums, workshops, committee activities, etc., and OGC will adopt Khronos standards where appropriate.
A 3D version of the Khronos logo has just been uploaded to Sketchfab. This brings our total models to twelve. All of the 3D logo’s are available for download from Sketchfab. Vector and bitmap versions of all of the Khronos and Khronos Standards logos are available from our Logo and Trademark page.
Vizard 6, the new version of the VR development platform for researchers from WorldViz now offers support for glTF. On the graphics side, Vizard embraced the new 3D model format glTF, which improves graphics rendering and provides new and simplified workflows out of Revit, Solidworks, Maya, Blender, SketchUp, Substance Painter, Modo, and more, as well as access to over 150,000 models in Sketchfab’s library.
glTF continues to gain strong industry momentum with new support from major players including Facebook, Adobe, Epic, and Unity, in addition to the ongoing support from the grassroots open-source community. Facebook’s recent adoption of glTF 2.0 enables its users to place and see 3D content in their News Feeds, underscoring the social media platform’s plan to enable users to bring 3D objects and assets with them across AR, VR, mobile, and web experiences — using open standards. Khronos has released new glTF testing tools, samples, and exporters to support this growing ecosystem.
Sketchfab has just announced a download API for their entire 3D catalog. The API lets you search by titles, tags, categories, polygon count and more. The initial scope of the download API lets you import content available under a Creative Common license – more than 150,000 3D models available today – in glTF format. As a step two, the API will also let you easily import your own content, as well as content you purchased on the Sketchfab store. Alongside the release of the download API, Sketchfab introduces import add-ons for Unity, Unreal and Godot, as well as native integrations with Torch3D, Minsight, Spatial stories, Selerio, StellarX, Valorem’s Holobeam, AnimVR, Plattar, Sketchbox3D and Looking Glass.
The Khronos Group was at SIGGRAPH Asia this year with talks from several Khronos members including NVIDIA and Unity, as well as a talk from the Khronos Melbourne Chapter Leader. Neil Trevett, President of the Khronos Group, gave an overview of the Khronos ecosystem. If you are interested in learning more about Khronos standards for 3D, VR, AR and Neural Networks, be sure to take a few minutes to read Neil’s presentation.
Immersed is the East Coast’s leading event for professionals that work with or benefit from technologies like virtual reality, mixed reality, augmented reality, and stereoscopic 3D. Our primary audiences include potential enterprise clients, fellow professionals working in the space, and media. Consumers are also reached through a separate element of the show. We are actively seeking speakers and exhibitors that are well versed in the use of immersive technology in entertainment, manufacturing, healthcare, marketing, and education. Learn more about our call for speakers and the Khronos Standards line-up.
The Khronos Milano Chapter is thrilled to renew the collaboration with Autodesk for the upcoming Design Week in Milan, Italy - April 4-9. The Milano Chapter will be presenting a series of talks on the “Future of Making Things.” Showing how companies are adopting 3D open standards as WebGL and glTF to deliver new solutions for the world of interior design, architecture and manufacturing.
Starting today, Sketchfab is proud to announce their support of the glTF file format. Zip up your glTF file along with any accompanying assets and then drag and drop into a browser window at Sketchfab.com. This method allows you to upload glTF files no matter which 3D software package you used to create the file. The addition of glTF means we now support over 30 file formats! In addition, the Sketchfab revised Unity exporter plugin will leverage the glTF format behind-the-scene to transmit 3D files in the most efficient, accurate way possible. If you’re interested in downloading example files visit the Sketchfab glTF page.
Web3D 2017 will be held in Brisbane Australia June 5-7 at Queensland University of Technology. The Call for submissions is now open with a dead line set for February 13th. With WebGL now widely supported by default in modern browsers, tools such as X3D, X3DOM, Cobweb, three.js, glTF, and A-Frame VR are allowing nearly anyone to create Web3D content. Submissions being accepted now for Papers, Posters, Workshops, Tutorials and the Art Gallery.