STIQ Ltd (StyleIntelligence Ltd) interviewed 60 plus companies in the nascent ‘Immersive Retail’ niche focusing on the use of 3D, AR and VR in retail use cases. The reports intent is to provide readers with an insight into the global B2B market for 3D/AR/VR technology for use by retailers (ecommerce pureplay retailers, physical retailers and multi-channel retailers). Learn how the new 3D Commerce working group from The Khronos Group, glTF and OpenXR fit into the highly fragmented 3D, Augmented Reality and Virtual Reality in Commerce. The report is now available for <a href=“https://www.styleintelligence.com/products/market-report-immersive-retail-ar-in-retail-2019”>download</a>.
The Khronos Group announces new 3D Commerce Working Group and key updates to flagship standards WebGL, glTF, and Vulkan. In the spirit of continued commitment to the SIGGRAPH community of interactive graphics professionals, Khronos delivers a number of developments and initiatives, including:
3D Commerce Initiative Becomes Khronos Working Group; Call for Participation Announced
WebGL Releases High-Impact Extensions and Ecosystem Developments
glTF Universal Texture Extension Drafting Underway Using Binomial’s Basis Universal Texture Technology; First Prototype Support Appears in Engines
glTF Tools Ecosystem Expands, Including Universal Texture Tools and glTF Import/Export in Blender 2.80
New Vulkan Extensions Ship; Vulkan Sees Increased Usage by CAD and Professional Authoring Tools
The Khronos Group is excited to officially kick off their first 3D Commerce Birds of a Feather (BOF), where they will discuss their efforts to align the retail industry’s 3D assets and specifications to optimize workflows and minimize distribution costs in the retail sector. The BOF will provide insight into the goals and directions of the 3D Commerce group so that interested parties can judge if they want to get involved. Join and help Khronos lead a disruptive change in terms of product digitalization and pushing e-commerce to the next level!
DGG has launched a case study on 3D workflow automation in E-Commerce. The DGG workflow centres around glTF. Are a business that is active in E-Commerce, and interested in using real-time 3D graphics technology, such as AR, VR or 3D on the Web, on a massive amount of 3D datasets? Read the full call for participation on the DGG website.
Shopify, a contributor in the Khronos 3D Commerce Exploratory Group, have announced they will be the first commerce platform to natively support 3D and AR shopping experiences. Shopify AR contributed up to a 2X lift in conversions on merchant stores in 2018. glTF is supported.
With the growth and adoption in mobile, web, and immersive platforms, 3D is poised to grow as a new shopping medium. Product manufacturers, retailers, marketing, and advertising platforms can use 3D to show virtual products to end-users to help them better understand a product online prior to purchasing and to help build brand loyalty after purchase. The Khronos has a track record of openness and responsiveness, with a well-proven IP Framework and multi-company governance model. The Khronos 3D Commerce Exploratory Working Group could directly leverage the work of several existing Khronos Working Groups, including: glTF, WebGL, Vulkan, and OpenXR. With enough industry support, this Exploratory Group will evolve into a Working Group to work on the development of such standards.
Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair recently spoke with Marketing Technology Insights about the Khronos 3D Exploratory Group. 3D-driven immersive experiences are gaining momentum, and to scale these experiences across platforms and channels, we need standards and guidelines so 3D content be exchanged effectively and experienced consistently across platforms. The most promising effort so far has been by the Khronos Group glTF working group who aim to create the JPEG for 3D. The 3D Commerce Exploratory Group will explore the creation of standards and guidelines for the production and distribution of real-time 3D representations of products across a variety of endpoints. Through the realization of this group we’re making the initiative more inclusive, global, and hoping to accelerate standardization efforts. Shrenik has a lot more to say on the subject, be sure to read his interview online.
Tony Parisi has posted a nice write up on how and why the Khronos 3D Commerce Exploratory group is important today. If you’re a retailer, supplier, tech provider, content creator or anyone who services clients in these roles, we’d urge you to start preparing for this near future today. Join the Khronos exploratory group. We’re looking for people and companies to contribute to the effort. Read the post.
Max Limper has written a guest post on the Zeiss blog about 3D data optimization for VR, AR and the Web. He also discusses #glTF and the 3D Commerce Exploratory Group. Zeiss and DGG are contributing to the The Khronos Group 3D Commerce Exploratory Group. Max was awarded with the Hugo-Geiger-Prize of the Fraunhofer society, in recognition of his dissertation entitled “Automatic Optimization of 3D Mesh Data for Real-Time Online Presentation”. Regarding the topics of efficient binary encoding and realistic PBR materials, Max also contributed to the current glTF 2.0 standard. During August 2018, Max became a co-founder of DGG (Darmstadt Graphics Group GmbH), a Khronos member.
NexTech AR Solutions announced that it joined an exploratory group of leading retailers, manufacturers, and technology companies in a groundbreaking collaboration to establish 3D commerce standards and guidelines. The exploratory group was formed by Khronos Group, an open consortium of leading companies creating advanced 3D standards, at the end of April.
The Khronos Group today announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices, such as mobile, Web and Augmented Reality (AR) or Virtual Reality (VR) solutions. To gather industry input, the Exploratory Group is open to any company without cost or IP licensing obligations. If there is industry support, Khronos will form a Working Group to enable any interested company to join Khronos and participate under its proven multi-company governance process. Those interested in finding out more and joining the Exploratory Group are invited to visit the 3D Commerce Landing Page.