Shopify, a contributor in the Khronos 3D Commerce Exploratory Group, have announced they will be the first commerce platform to natively support 3D and AR shopping experiences. Shopify AR contributed up to a 2X lift in conversions on merchant stores in 2018. glTF is supported.
With the growth and adoption in mobile, web, and immersive platforms, 3D is poised to grow as a new shopping medium. Product manufacturers, retailers, marketing, and advertising platforms can use 3D to show virtual products to end-users to help them better understand a product online prior to purchasing and to help build brand loyalty after purchase. The Khronos has a track record of openness and responsiveness, with a well-proven IP Framework and multi-company governance model. The Khronos 3D Commerce Exploratory Working Group could directly leverage the work of several existing Khronos Working Groups, including: glTF, WebGL, Vulkan, and OpenXR. With enough industry support, this Exploratory Group will evolve into a Working Group to work on the development of such standards.
Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair recently spoke with Marketing Technology Insights about the Khronos 3D Exploratory Group. 3D-driven immersive experiences are gaining momentum, and to scale these experiences across platforms and channels, we need standards and guidelines so 3D content be exchanged effectively and experienced consistently across platforms. The most promising effort so far has been by the Khronos Group glTF working group who aim to create the JPEG for 3D. The 3D Commerce Exploratory Group will explore the creation of standards and guidelines for the production and distribution of real-time 3D representations of products across a variety of endpoints. Through the realization of this group we’re making the initiative more inclusive, global, and hoping to accelerate standardization efforts. Shrenik has a lot more to say on the subject, be sure to read his interview online.
Tony Parisi has posted a nice write up on how and why the Khronos 3D Commerce Exploratory group is important today. If you’re a retailer, supplier, tech provider, content creator or anyone who services clients in these roles, we’d urge you to start preparing for this near future today. Join the Khronos exploratory group. We’re looking for people and companies to contribute to the effort. Read the post.
Max Limper has written a guest post on the Zeiss blog about 3D data optimization for VR, AR and the Web. He also discusses #glTF and the 3D Commerce Exploratory Group. Zeiss and DGG are contributing to the The Khronos Group 3D Commerce Exploratory Group. Max was awarded with the Hugo-Geiger-Prize of the Fraunhofer society, in recognition of his dissertation entitled “Automatic Optimization of 3D Mesh Data for Real-Time Online Presentation”. Regarding the topics of efficient binary encoding and realistic PBR materials, Max also contributed to the current glTF 2.0 standard. During August 2018, Max became a co-founder of DGG (Darmstadt Graphics Group GmbH), a Khronos member.
NexTech AR Solutions announced that it joined an exploratory group of leading retailers, manufacturers, and technology companies in a groundbreaking collaboration to establish 3D commerce standards and guidelines. The exploratory group was formed by Khronos Group, an open consortium of leading companies creating advanced 3D standards, at the end of April.
The Khronos Group today announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices, such as mobile, Web and Augmented Reality (AR) or Virtual Reality (VR) solutions. To gather industry input, the Exploratory Group is open to any company without cost or IP licensing obligations. If there is industry support, Khronos will form a Working Group to enable any interested company to join Khronos and participate under its proven multi-company governance process. Those interested in finding out more and joining the Exploratory Group are invited to visit the 3D Commerce Landing Page.