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Press Release

Creative Technology Ltd Becomes Khronos Promoter Member, Emersys joins

Khronos hosting Press Conference in Shanghai November 2, 2005 including speakers from NVIDIA, Fathammer, Emersys, and MTIS;

October 24, 2005 – Clearlake Park, California: The Khronos™ Group is pleased to announce that Creative Technology Ltd has become a Khronos Promoter Member, gaining a seat on the Board of Directors that direct Khronos activities. Khronos is also happy to announce that Emersys has become a Khronos Contributing Member to participate in the ongoing development and promotion of open, royalty-free, embedded media acceleration API standards to enable dynamic media hardware and software markets on a wide variety of platforms. 

—Khronos Contributing Member Siemens has transferred its membership to BenQ Corporation.

Khronos Group at the China International Mobile Communication Forum on November 2-4, 2005:
Developers and press are invited to attend a press conference that will feature discussion of the Khronos Group APIs by Member companies Fathammer, MTIS, NVIDIA and Sonaptic. The event is free of charge and will be held 14:00 – 17:00 Wednesday, November 2, 2005. 
Additionally, Khronos Group are SILVER Sponsors of the China International Mobile Communication Forum on November 3rd and 4th.  Attendees of the show are invited to visit the Khronos Group Booth #1 to see Member demos featuring Hybrid Graphics, MTIS, Smedia and Fathammer developer partners Greatelsof and Socogame.  All events will take place at the Shanghai Purple Mountain Hotel 778, Dongfang Road, Pudong, Shanghai 200122. For location information: http://www.pmhotel.com.cn/

Need New Quote from Neil “We warmly welcome our most recent members from a diverse cross-section of the embedded media food-chain; strengthening Khronos’ ability to create embedded media APIs that have the full support of the industry and genuinely represent the needs of a broad range of markets,” said Neil Trevett, president of the Khronos Group and vice president of embedded content at NVIDIA.  “Khronos will continue to evolve and adapt to ensure that our growing membership translates into increased momentum; enabling us to continue to provide timely media acceleration APIs for the fast-moving embedded industry.”

BenQ Corporation is an industry leader in wireless communication devices serving markets in more than 70 countries around the world. BenQ Corporation acquired Siemens’ mobile phone business unit and set the foundation to become one of the world’s leading players in the mobile phone industry. BenQ Product lines include MP3 players, 3G mobile phones, digital displays and peripherals.  www.benq.com

Creative Technology Ltd is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards, Creative is now driving digital entertainment on the PC platform with products like the Zen and MuVo MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment—anytime, anywhere. 3Dlabs, a wholly owned subsidiary of Creative Technology Ltd., is a leading innovator in professional visual processing and supplies a broad range of graphics accelerators to Computer Aided Design, Digital Content Creation, and visual simulation professionals. Its Wildcat graphics solutions are available in OEM workstations, through an international distributor/reseller network, and directly to end-users at 3Dlabs’ online store. http://us.creative.com or http://www.3dlabs.com.

About Khronos
The Khronos Group is a member-funded industry consortium focused on the creation of open standard APIs such as COLLADA, OpenGL ES, OpenMAX™, OpenVG™, OpenSL™ ES and OpenML™ to enable the authoring and acceleration of dynamic media on a wide variety of platforms and devices.  All Khronos members are able to contribute to the development of Khronos API specifications, are empowered to vote at various stages before public deployment, and are able to accelerate the delivery of their cutting-edge media platforms and applications through early access to specification drafts and conformance tests.  Please go to www.khronos.org for more information.

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Khronos, OpenVG, OpenMAX and OpenSL ES are trademarks of the Khronos Group Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. COLLADA is a trademark of Sony Computer Entertainment Inc. used by permission by Khronos. GoForce is a trademark of NVIDIA Corporation. OpenGL and OpenML are registered trademarks and the OpenGL ES logo is a trademark of Silicon Graphics Inc. used by permission by Khronos. All other product names, trademarks, and/or company names are used solely for identification and belong to their respective owners.