Digital Media Industry Leaders Join Khronos

Khronos Group gains significant momentum in creating
OpenML™ and OpenGL® ES Graphics and Dynamic Media API standards

September 10, 2002 – International Broadcasters Convention (IBC) Amsterdam:  The Khronos Group is pleased to announce that 3d4W, ARM, DVS, Imagination Technologies, Motorola, Nokia and RealVision have joined the Khronos Group as Promoting Members, and, along with group founders and renewing Promoting Members 3Dlabs, ATI Technologies, Discreet and SGI; are undertaking to promote graphics and dynamic media market growth through the creation of open API standards.  These companies are working together to develop and deploy OpenML™ and OpenGL® ES: royalty-free, open standard APIs that will enable authoring and playback of dynamic media on a wide variety of platforms and devices.  The Khronos Group is also pleased to announce new and renewing Contributing Level Members:  HI Corporation, NVIDIA (NASDAQ:NVDA), Seaweed Systems, Vicarious Visions and Yumetech.  The current members would like to extend an invitation to any company to join Khronos to further develop and encourage implementations.  To get involved, please visit our Summary of Membership Rights and Benefits or our diagram of How the Khronos Group Works—or visit us at www.khronos.org.


“3d4W has been implementing and deploying mobile and wireless graphics solutions since its inception.  The successful widespread deployment of mobile graphics for user interfaces, entertainment, games and enterprise applications is dependent on industry-wide standards on which developers can rely.  OpenGL ES, like OpenGL® in the PC and workstation markets, provides an ideal foundation for mobile graphics applications.  3d4W is pleased to contribute to the OpenGL ES specification as a Khronos Group Promoter.” 
Joshua Mogal, Vice President, Marketing and Sales, 3d4W Inc. - www.3d4w.com

“3Dlabs believes that effective open standards drive significant market growth and that OpenML and OpenGL ES are the right standards at the right time to catalyze major commercial opportunities in the graphics marketplace.  3Dlabs is proud of its leadership role in the Khronos Group, is committed to support OpenML on its Wildcat® family of professional graphics accelerators and will leverage OpenGL ES on its range of embedded graphics chips and IP cores.”
Neil Trevett, Senior Vice President of Market Development, 3Dlabs – www.3dlabs.com

“ARM has long recognised the need for an open 2D and 3D graphics API for the embedded market. OpenGL ES will enable ARM to deliver market-leading levels of graphics to mobile and consumer devices with industry-leading technologies such as the ARM® PrimeXsys™ Wireless Platform, and MBX 3D hardware acceleration.”
Ashley Stevens, Graphics Program Manager, ARM – www.arm.com - (LSE: ARM), (NASDAQ: ARMHY)

“ATI Technologies is happy to renew its commitment as a Khronos Group Promoting Member and contribute to define industry standards such as the OpenGL ES API that allow manufacturers and content developers to enable advanced graphics capabilities in their mobile devices. ATI introduced its world leading graphics and video technologies to the handheld market with the deployment of the IMAGEON line of products.”
Azzedine Boubguira, Director of Marketing, Handheld Products Group, ATI Technologies Inc.- www.ati.com - (TSX:ATY, NASDAQ:ATYT)

“Discreet is pleased to be a renewing member of the Khronos Group, and is committed to working towards the standardization of media manipulation in the content creation industry via OpenML and OpenGL ES.  The advancement and availability of open standard APIs creates a more synergistic relationship between hardware manufacturers and software companies like Discreet by providing standardized interfaces that expedite the development process.  OpenML allows us to allocate resources to improve creative tools instead of building custom interfaces for each hardware device - which makes it more time and cost efficient for both parties. 
David Jones; Vice President, Systems Product Development, Discreet - www.discreet.com - (NASDAQ:ADSK)

“DVS is committed to help foster the development of OpenML as it will enable a hardware manufacturer such as DVS to support a variety of operating systems and provide standardized interfaces that will allow software companies to speed up their development process,” said Marcus Goluecke, product manager at DVS.  This makes the professional’s life much easier by allowing them to use the combination of software and hardware which fits their needs best.” 
Marcus Goluecke, Product Manager, DVS - www.dvs.de

“Imagination Technologies is delighted to join Khronos and is committed to the development of open standard APIs which allow manufacturers to incorporate new graphics capabilities, such as those found in our PowerVR MBX core, into their products.  We believe that OpenGL ES can fulfill the requirements of a feature rich, compact and scalable API which will expose the ever increasing graphical capabilities of embedded devices.”
John Metcalfe, Vice President of Business Development, PowerVR - www.powervr.com - (LSE: IMG)

“Motorola is committed to using its expertise in embedded systems to contribute to the creation of a small-footprint 2D and 3D embedded graphics API based on the OpenGL standard.  Our history of creating leading edge products and solutions in markets such as wireless handsets and platforms, semiconductors, and broadband solutions like set top boxes, has created a breath of knowledge and experience that meshes well with the group.”
Morris Moore, Vice President of Systems and Architecture for the Wireless and Broadband Solutions Group - www.motorola.com - (NYSE: MOT)

“Nokia is happy to join the Khronos Group and help define practical mobile multimedia APIs. OpenGL ES for embedded systems fills the need for a standard mobile native graphics API. It is a natural choice for the underlying graphics engine for a mobile 3D API for Java MIDP, whose specification we are leading.”
Jari Pasanen, Vice President, Research And Technology Access, Nokia Mobile Phones - www.nokia.com - (NYSE:NOK)

“RealVision’s mission is to provide every customer in digital content creation with an easy-use, convenient and high-performance development environment. Therefore, we are happy to join the Group to support the widespread deployment of unified standards, because it lets our customer know that the RealVision product they are using will put them on firm ground with a reliable, OpenGL ES and OpenML environment.” 
Mineshi Hasegawa, Executive Vice President, RVU Inc., a div. of RealVision, Inc. - (TSE: 6786.T) – www.realvision.co.jp - www.rvu-inc.com

“SGI is delighted to see the continued momentum the Khronos Group is achieving around its work in creating open standards. As the creator of OpenGL, and the first implementer of OpenML, SGI is firmly committed to embracing open standards. When various fragmented, proprietary APIs are replaced by broadly supported industry standards, customers will be the ultimate winners.”
Shawn Underwood, Director of Marketing, SGI (NYSE: SGI) - www.sgi.com

Khronos Members at IBC (International Broadcasters Association): 
The Khronos Group will have staff present at IBC in Amsterdam September 13-17, 2002 to take press appointments, facilitate demos on Member booths and answer questions about joining the Khronos Group.  Please contact elizabeth@eriegelconsulting.com for more information.

SGI Stand 7.43 will showcase a broad range of broadcast, production, and broadband solutions. Included in their demonstrations is DMediaPro™ DM6 which provides high-quality uncompressed standard-definition (SD) serial digital video input and output for the Silicon Graphics Fuel™ and Silicon Graphics® Octane2™ visual workstations. DMediaPro DM6 also provides support for the OpenML™ open standard-based media library, enabling application developers to easily integrate video and graphics into their application suites.  At IBC please contact: Louise Leeden, Director of Production for Media Industries, SGI, louisel@sgi.com

How to get involved
There are four levels at which an individual or company can participate in OpenML™ and the OpenGL® ES embedded subset development and usage.  The Khronos Group website offers a Summary of Membership Rights and Benefits.
1. Application developers – can use drivers implementing Khronos standards with no license or royalties
2. Adopters - any company can sign a royalty free license to implement Khronos-based specifications
3. Contributors - can apply for open membership in the Khronos Group at a nominal annual fee, with full working group participation and voting rights.
4. Promoters – can apply for membership consideration. Promoters act as the “Board of Directors” to drive the direction of the Khronos Group and standardization activities, with final specification ratification voting rights.
To see how the Khronos Group specification development process works, please visit How the Khronos Group Works or our website at www.khronos.org.

Two Separate Specification Development Tracks
With rapid changes in media technology and market demands, common specifications are essential to create interoperability between platforms, hardware devices and software applications.  Answering the call for these integrated specifications, the Khronos Group has instigated two development tracks:

OpenML™ is a software environment that is complementary to the peer OpenGL API and enables digital content authoring application developers to easily integrate video, audio and graphics capabilities into their application suites, and also makes these applications portable over multiple operating systems, CPU architectures and add-in hardware devices.  The OpenML 1.0 specification was ratified and made publicly available in 2001 and has provided a significant step forward in the standardization of media manipulation in the content creation industry.  Commercial implementations of OpenML 1.0 are currently being shipped on IRIX®, and further implementations are being developed on Linux®, and Microsoft Windows® platforms and the Solaris™ Operating Environment, with shipments starting later this year.

OpenGL® ES will be created by using standardized subsets of OpenGL that will allow the creation of small-footprint 2D and 3D APIs to bring dynamic media capabilities to a wide variety of mobile and embedded devices.  The Khronos Group is focused on producing API profiles to meet the requirements of a range of market segments, including the wireless industry, safety-critical automotive and avionics displays, handheld and line-powered appliances and rich-media devices such as advanced digital TVs, set top boxes and game consoles. Through the Khronos Group – this specification will be made available, royalty free, to the embedded industry.  All OpenGL work in the Khronos Group is being undertaken with the support of the OpenGL ARB, the governing body for the OpenGL specification.

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Silicon Graphics, SGI, IRIX and OpenGL are registered trademarks of Silicon Graphics, Inc., and Octane2, Silicon Graphics Fuel and DMediaPro are trademarks of Silicon Graphics, Inc. OpenML is a trademark of Silicon Graphics, Inc., used with permission by the Khronos Special Interest Group. Sun, and Solaris (tm) Operating Environment are trademarks or registered trademarks of Sun Microsystems Inc. in the United States and other countries. Linux is a registered trademark of Linus Torvalds. Windows is a trademark of Microsoft Corp. Discreet is a trademark of AutoDesk, Inc./Discreet Logic. All other product names, trademarks, and/or company names are used solely for identification and belong to their respective owners.

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