The importance of 3D standardization

Furniture Today talks about the Khronos Group 3D Commerce Working Group, the benefits of using AR online, and where 3D Commerce is going. Khronos members Marxent and Wayfair are showing data which shows shoppers are more likely to purchase if they can view the products using Augmented Reality. Marxent data shows that more than half of shoppers on a website that use Marxent 3D content are using augmented reality in their shopping experience. More data from Shopify shows users that view products with augmented reallity are 2.5 times more likely to convert versus users seeing only traditional photos. Learn more about 3D Commerce and the future of online shopping with AR. Learn more about 3D Commerce and discover the over 80 companies supporting the 3D Commerce group.