In the coming years, the booming online retail industry is set to be revolutionised by high-performance technology that’s more commonly associated with video games than digital shopping: implementing high render 3D graphics is one of the driving forces.
The groundwork for a revolution is already underway. Retailers have joined forces in an extraordinary collaboration that will lead to the creation of standards and agreed formats — a vital part of the 3D retail revolution. The work underway right now is similar to the process that led to the creation of the JPEG, a standardized picture format that’s now become ubiquitous in the past two decades. A total of 70 companies including Wayfair and IKEA are now involved in a project called the 3D Commerce Working Group, set up by The Khronos Group.