At the International Broadcasting Convention 2011NVIDIA introduced NVIDIA GPUDirect for Video. This technology enables application developers to deliver higher quality, more realistic on-air graphics—or take faster advantage of the parallel processing power of the GPU for image processing. This is done by permitting industry-standard video I/O devices to communicate directly with NVIDIA professional Quadro and Tesla graphics processing units (GPUs) at ultra-low latency. Nick Rashby, President, AJA Video Systems says “this will allow developers whose apps support AJA video I/O products to take better advantage of the power of NVIDIA Quadro and Tesla GPUs, resulting in low-latency access for both graphics compositing and general purpose processing using CUDA or OpenCL, with all the I/O and performance they depend on from AJA.”