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Non-Profit, Immersive Technology Alliance Gets Ready to Standardize Virtual Reality

The Immersive Technology Alliance (ITA) is currently forming working groups to make effective quality assurance and software compatibility standards for virtual reality (VR) devices. Defined industry standards will allow content makers to confidently produce experiences for all immersive solutions and community platforms. “The ITA is a unique forum for diverse companies to identify collaborative opportunities to accelerate the mainstream adoption of virtual and augmented reality. Consumer-ready VR and AR will require many interoperating standards, and Khronos looks forward to working with the ITA to help make that vision a reality,” said Neil Trevett, President of the Khronos Group.