Khronos Associate member Marxent and La-Z-Boy have announced a partnership. La-Z-Boy has already launched several major 3D experiences powered by the Marxent® 3D Cloud, including Augmented Reality, 3D product configuration, and 3D room planning. La-Z-Boy is now expanding the Marxent partnership by making Virtual Reality available to its sales associates and professional designers. “The adoption of multiple 3D applications by La-Z-Boy is further evidence that the age of 3D Commerce in retail is upon us,” said Beck Besecker, Marxent CEO and Co-Founder. Marxent is a participant in the Khronos 3D Commerce Working Group, who’s goal is to align the industry for streamlined 3D content creation, management and display in online retail.