Interview: Neil Trevett discusses the Khronos 3D Commerce Exploratory Working Group

With the growth and adoption in mobile, web, and immersive platforms, 3D is poised to grow as a new shopping medium. Product manufacturers, retailers, marketing, and advertising platforms can use 3D to show virtual products to end-users to help them better understand a product online prior to purchasing and to help build brand loyalty after purchase. The Khronos has a track record of openness and responsiveness, with a well-proven IP Framework and multi-company governance model. The Khronos 3D Commerce Exploratory Working Group could directly leverage the work of several existing Khronos Working Groups, including: glTF, WebGL, Vulkan, and OpenXR. With enough industry support, this Exploratory Group will evolve into a Working Group to work on the development of such standards.