Imagination Technologies, the leader in mobile and embedded graphics technologies, reports that the first branded consumer electronics products utilising its advanced and market-leading shader-based graphics core, POWERVR SGX, are now shipping. POWERVR SGX, Imagination’s OpenGL ES 2.0 and OpenVG compliant graphics acceleration technology, is already on sale in devices from Aigo, Kohjinsha, Sharp and others.The first mobile phone handsets with POWERVR SGX will start shipping in Q4/2008 in Japan.