Imagination was showing off GPU compute on a cell phone chip at GDC, physics in your pocket. That demo was pretty simple, take a Pandaboard with a TI OMAP 4430, a dual-core ARM A9 CPU and an Imagination SGX540 GPU, and run a cloth simulation on it. Not only could the OpenCL version exploit the GPU to do more balls and sheets than the CPU version, but it saved power while doing so. How much? On one CPU, the simulation took about .68A@5V to run at 14FPS with 100% CPU load. With two A9 cores loaded, the Pandaboard pulled .84A and ran at 24FPS. In OpenCL, CPU load dropped to less than 30%, FPS jumped to 42, and power draw went down to .60A. More than 10% less energy used, 3x the frame rate, and you could run more simulations on the same box if you wanted. Not bad at all.