The Khronos Group is delighted to announce that IKEA Communications AB is now a member of the Board of Directors, joining Promoter members: AMD, Apple, Arm, Epic Games, Google, Huawei, Imagination Technologies, Intel, NVIDIA, Qualcomm, Samsung, Sony, Valve and Verisilicon.

“We are very pleased to step up our engagement in Khronos and be part of the Board. IKEA truly believes that future interactions with our customers will be increasingly spatial/3D-based, and IKEA is aiming to reach many people throughout the world with our vision. Elevating our membership enables us to contribute more and we see it as crucial that this interactive 3D revolution is based on open standards – to make it pervasive and accessible,” says Martin Enthed, Digital Manager at IKEA Communications.

“Khronos warmly welcomes Martin and IKEA to the Board. IKEA is very proactively supporting Khronos efforts in the industry and will bring welcome additional perspectives to the Board, particularly for initiatives involving the 3D Commerce and 3D Formats Working Groups,” Neil Trevett, Khronos President.