Google released an experimental browser plugin which lets you display rich 3D graphics in Web content. Google hopes this plugin will contribute to the new 3D Web work group managed by the Khronos Group and backed by Mozilla and Google itself. With Google's contribution and participation in this effort to build 3D Web standards it looks like this concept is gaining traction. There has been some confusion over Google releasing this API and whether it is meant to derail the efforts of Khronos and Mozilla. On the contrary, from Google's own blog, "Google plans to contribute technology and web development expertise to the discussion within Khronos and the broader development community."