Khronos at Handsets World Amsterdam May 14-18
Developers, content providers, carriers and device OEMs interested in bringing compelling content to handhelds.
(May 14-18, 2007)
5 whole days with:
31 operators & OEMs
6 different tracks
(strategic & technical)
5 workshops &
Khronos Group proudly Invites you to attend a special pre-conference workshop on May 14, 2007, at Handsets World Global Industry Summit in Amsterdam:
Creating an Embedded Media Processing Ecosystem
If you manufacture mobile devices and/or develop multimedia content, join this All Day workshop to learn about the new industry standards for royalty-free multimedia development.
Register Now and get a Discount as a Khronos Associate! Attend one day or attend them all
May 14 - 10:00-16:30 Khronos Session Details
We are proud to present excellent quality session material: "marketing-free." We know you won't come back to hear what we have to say if you are subjected to corporate "commmercials," so count on getting a high-quality, educational overview of all that is important in the technical developments for mobile devices.
10:00 - 11:15 - OpenKODE: Unlocking the native content of multimedia handsets
Neil Trevett, Vice President of Embedded Content at NVIDIA will cover the recently-announced OpenKODE platform for native games and media applications
11:30 - 1:00 - OpenKODE: Content Development & Implementation in Handsets:
Why do we need industry standardized APIs?
Barriers on the path to interoperability
Overview of OpenMAX for Streaming video and image processing
Overview of OpenSL ES for advanced audio acceleration
OpenKODE: efficient, mixed mode, multi tasking acceleration for graphics acceleration
Tao Group will demonstrate the benefits of developing in OpenKODE and of having an OpenKODE implementation in handsets
Tao Group speakers:
Francis Charig - Chief Executive
Jay Abbot - intent GamePlayer Product Manager
Tim Renouf - Systems Architect & OpenKODE Specification Editor
2:00 - 3:30 - Ever Expanding OpenGL ES & OpenVG Market Opportunities
Kristof Beets, PowerVR 3rd Party Relations Manager at Imagination Technologies, will provide an insight into the exciting opportunities for Hardware and Software Providers enabled by Hardware Accelerated Graphics using the Khronos OpenGL ES and OpenVG APIs.
4:00 - 4:30 - 3D content authoring and getting involved in Khronos
Key Market Opportunities for Semis and OEMs/ODMs
Key Application Opportunities for Software Developers and Publishers
Maximise Application Performance using OpenGL ES 1.1/2.0 and OpenVG APIs
Neil Trevett, Vice President of Embedded Content at NVIDIA and President of the Khronos Group
No acceleration APIs are useful without authoring tools - this session will show how Khronos is creating standards to enable the efficient authoring of advanced mobile media content
The afternoon will conclude with a brief summary on how interested companies may get involved with Khronos and its activities.
4.30 - End of Workshop
May 15, 2007 - Khronos Members' Sessions
Learn from numerous Khronos Members that are keynote and session speakers as described below:
May 15, 2007
09:00 - Operator Keynote Address
"A Global Operator's Perspective on Key Handset Industry Trends"
Jens Schulte-Bockum, Group Director of Terminals, Group Marketing, Vodafone, Germany
09:40 - OEM Keynote
"The Mobile Device Balancing Act: Challenges Myths, and Reality"
Carsten Schmidt, Corporate VP & General Manager Europe, Motorola, UK
10:00 - ODM Keynote
"Shifting from Market Acquisition to Customer Loyalty"
Mats Lindoff, Corporate Vice President and Chief Technology Officer, Sony Ericsson, Sweden
11:30 - Handset Manufacturer Case Study
"Concept Phones: Communications Beyond Time and Place"
Dr Ceol Kim, Head of Product Planning Europe, LG Electronics Mobile Company, France
11.50 - "OpenKODE: Like DirectX for mobile phones"
Neil Trevett, VP of Embedded Content, NVIDIA & Khronos Group President
12:10 - "The Future Role of ODMs in Delivering Advanced Consumer and Business Propositions"
Enrico Salvatori, VP & General Manager, QUALCOMM CDMA Technologies Europe
14:30 - Panel Debate
"The Next Generation Web Browsing"
Dr Jin-Sung Choi, Senior Vice President, LGE, Korea
15:10 - "Open Source Disruptions and the New Generation of Mobile Software - The Fantasy and the Reality"
David Wood, Executive Vice President - Research, Symbian, UK
16:40 - "Advanced Technology for Dual-mode Handsets and Improved Battery Life using Efficient Powersaving in WLAN"
Dr. Lindsay Frost, 3G Technologies Manager, NEC Network Laboratories Europe
17:00 - "Coping with Multimedia Handset Storage Consumer and Industry Demands"
Yves Leonard, Chairman, MMCA and Business Development Director, Samsung Electronics
May 16, 2007 - Khronos Members Sessions
09:20 - Handset Manufacturer
"Striving for Segmentation: Putting People in the Centre of Multimedia Experiences" Mark Selby, Global Vice President Multimedia, Nokia, Finland
11:50 - "UI Technology to Create Niche Devices in Less Time"
Hampus Jakobsson, VP Business Development & Co- Founder, TAT, Sweden
May 17, 2007 - Khronos Members Sessions
09:45 - Presentation Titles TBC
Jari Alvinen, Chairman of the Board, Open Mobile Alliance and Director, Standardization and Industry Relations, Nokia
14:30 - "Fuelling Innovation to Change The Way We Operate in Today's Market"
Simon Nicholson, Director, Business Strategy and Development, Sun Microsystems, USA
15:40 - Title TBD
Dr. Jin-Sung Choi, Senior Vice President, LGE, Korea