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Date: May 1-4, 2007
Location: Willi-Bleicher-Strasse 19
70174 Stuttgart
Website: http://www.fmx.de

fmx/07 is the the leading European event for digital content creation.

Location of COLLADA sessions and demos

See COLLADA demos at fmx and join us Thursday after the session for a book signing by Remi Arnaud, one of the authors of COLLADA: Sailing the Gulf of 3D Digital Content Creation

Wednesday May 02, 2007 18:00 - 19:00
Bertha-Benz-Saal
fmx/review | Changing Technology

COLLADA Automation - Convergence of Games and Car Industries

Remi Arnaud, Graphics Architect, Sony Computer Entertainment America, www.collada.org
Alexander Alonso Garcia, Daimler Chrysler, www.daimlerchrysler.com

COLLADA is the standard all 3D developers have been waiting for. The release of its 1.4.0 specification allows companies to collaborate and design a common asset description language. Since then, COLLADA has been growing in features, included by many more tools, adopted in the GIS industry by Google Earth and many other applications, and recently embraced by the Automation industry. COLLADA is becoming the key technology that will enable the convergence of 3D (Games, Movies, GIS, VisSim...) and luckily it is an open standard and not a proprietary solution. This talk will provide a better understanding of the goal and roadmap, an overview of the technology and tools available, and provide exclusive new information regarding the Automation effort, using this as an example on how anyone can contribute and be in the driving seat.

Dr. Rémi Arnaud joined Sony Computer Entertainment US R&D in January 2003 as the Graphics Architect for the Playstation®3 graphics API. He obtained his Ph.D in Real-Time Image Synthesis while working in the R&D department of Thomson Training & Simulation (Paris, France) designing visual systems for custom hardware and high-end workstations.

After working six years in development of human machine interfaces and industrial robotics at Dürr Systems Alexander Alonso Garcia joined DaimlerChrysler to design new production concepts, advanced industrial robot technologies and next generation engineering tools for automation.

Sony Computer Entertainment, Inc. (SCEI) is a full subsidiary of Sony Corporation, established in Tokyo, Japan. SCEI handles the research and development, production, and sales of hardware and software for the PlayStation line of products.

DaimlerChrysler is one of the world's leading automotive companies. Its’ passenger car brands include Maybach, Mercedes-Benz, Chrysler, Jeep®, Dodge and smart. Commercial vehicles are produced under the Mercedes-Benz, Freightliner, Sterling, Western Star and Setra brands. Financial and other automotive-related services are offered through DaimlerChrysler Services.



Thursday May 03, 2007 12:00 - 13:00
Raum Reutlingen
fmx/forum | fmx/workshops
Sony Computer Entertainment America, www.collada.org

COLLADA - A XML standard for Digital Asset Exchange

Presented by Remi Arnaud, Graphics Architect, Sony Computer Entertainment America. www.collada.org

COLLADA™ defines an XML-based schema to make it easy to transport 3D assets between applications - enabling diverse DCC and 3D processing tools be combined into a production pipeline. The format provides comprehensive encoding of visual scenes including programmable shaders (FX) and physics, and even multiple versions of the same asset. This talk will provide an overview of the technology and tools available, as well as many example usage of this technology, such as in Maya, 3dsMax, Softimage|XSI, Blender, FXComposer, Photoshop, SketchUp, Google Earth, XNA, ...

Dr. Rémi Arnaud joined Sony Computer Entertainment US R&D in January 2003 as the Graphics Architect for the PLAYSTATION®3 graphics API. He obtained his Ph.D in Real-Time Image Synthesis while working in the R&D department of Thomson Training & Simulation (Paris, France) designing visual systems for custom hardware and high-end workstations.

Sony Computer Entertainment, Inc. (SCEI) is a full subsidiary of Sony Corporation, established in Tokyo, Japan. SCEI handles the research and development, production, and sales of hardware and software for the PlayStation line of products.

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