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3D Commerce Working Group tasked with bringing clarity to disruptive technology

The newly formed 3D Commerce Working Group is tasked with exploring the opportunity to accelerate the adoption of 3D experiences by establishing a set of universal standards for platform-agnostic 3D model creation and distribution.

Shrenik Sadalgi, Director of the Next R&D Group at Wayfair and Chair of the 3D Commerce Working Group, believes the industry needs standards and guidelines so that 3D content can be experienced consistently across a variety of platforms and on a variety of devices. Other challenges that standardization can help address include optimizing industry workflows to minimize cost, and bringing down barriers to entry for retailers and technologists. “Bringing this kind of radical change across the retail industry will require collaboration between many different retail and technology companies.”

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