Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair recently spoke with Marketing Technology Insights about the Khronos 3D Exploratory Group. 3D-driven immersive experiences are gaining momentum, and to scale these experiences across platforms and channels, we need standards and guidelines so 3D content be exchanged effectively and experienced consistently across platforms. The most promising effort so far has been by the Khronos Group glTF working group who aim to create the JPEG for 3D. The 3D Commerce Exploratory Group will explore the creation of standards and guidelines for the production and distribution of real-time 3D representations of products across a variety of endpoints. Through the realization of this group we’re making the initiative more inclusive, global, and hoping to accelerate standardization efforts. Shrenik has a lot more to say on the subject, be sure to read his interview online.
Earlier today, Google and Binomial announced that they have partnered to open source a sophisticated texture compressor and a high-performance transcoder for Binomial’s cross-platform Basis Universal texture format. This format can help solve a long-standing problem in the 3D ecosystem: how can 3D textures assets be efficiently packaged or transmitted for an application in a way that is both compact AND can be efficiently processed by the wide diversity of GPU hardware texture engines - each of which has a preferred native format?
Tony Parisi has posted a nice write up on how and why the Khronos 3D Commerce Exploratory group is important today. If you’re a retailer, supplier, tech provider, content creator or anyone who services clients in these roles, we’d urge you to start preparing for this near future today. Join the Khronos exploratory group. We’re looking for people and companies to contribute to the effort. Read the post.
Intel has released their 126.96.36.19961 graphics drivers. OpenGL has been bumped to 4.6, which adds an extension to use Vulkan’s SPIR-V shaders in OpenGL. Vulkan has been given four new extensions: VK_EXT_depth_clip_enable, VK_EXT_host_query_reset, VK_EXT_scalar_block_layout, and VK_KHR_shader_float16_int8. The OpenCL kernel compile times have been reduced.
Max Limper has written a guest post on the Zeiss blog about 3D data optimization for VR, AR and the Web. He also discusses #glTF and the 3D Commerce Exploratory Group. Zeiss and DGG are contributing to the The Khronos Group 3D Commerce Exploratory Group. Max was awarded with the Hugo-Geiger-Prize of the Fraunhofer society, in recognition of his dissertation entitled “Automatic Optimization of 3D Mesh Data for Real-Time Online Presentation”. Regarding the topics of efficient binary encoding and realistic PBR materials, Max also contributed to the current glTF 2.0 standard. During August 2018, Max became a co-founder of DGG (Darmstadt Graphics Group GmbH), a Khronos member.
Imagination Technologies announced that it has joined SiFive's DesignShare ecosystem, giving system designers easy access to its industry-leading PowerVR GPU and neural network accelerator (NNA) IP cores. The PowerVR GPU will be the first fully featured GPU supporting the Vulkan applications programming interface (API) available via the DesignShare ecosystem. Mohit Gupta, vice president, SoC IP solutions, strategy and business development, SiFive; said: "We're delighted to welcome Imagination into the DesignShare movement. Imagination is renowned for its industry-leading GPU IP and award-winning NNA IP. PowerVR's support of APIs such as Vulkan, OpenCL, Android NNAPI, and SYCL will deliver new opportunities for customer growth for the ecosystem. Together, we hope to inspire customers to challenge the norm and develop groundbreaking custom silicon. We're excited to see the creativity that our collaboration inspires."