When considering how to enhance your product content, 360 degree photography and 3D models are two formats becoming widely used by top brands and retailers. Oftentimes people ask us, “Why I should use one over the other? Or, do I need both?” Our answer is: it depends. 360 degree photography and 3D models are both proven, effective ways to enhance the product visualization experience and increase consumer purchasing confidence.

On Tuesday, August 18, Snap36's Director of Photography and Technology, Michael Dreas, will be joined by 3XR Founder and CEO, Mike Festa, to discuss 3D Commerce, as well as the differences between 360 degree imagery and augmented reality enabled 3D models, when you should use one over the other, and how 360's can help accelerate the creation of 3D models by reducing costs and making the process more scalable.

In this webinar, you will learn:

• The value and benefits of spin photography and 3D models
• How to incorporate enriched media into your product catalog
• Key strategies to reduce costs and make the process more scalable