SXSW 2020

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March 13–22, 2020
Austin, Texas

Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of film, culture, music, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

With one unified conference spanning 22 tracks of programming, you’ll find more opportunities for networking, learning, and discovery than ever before this March 13-21. Explore Keynotes , Featured Speakers , and Session Formats .

The SXSW XR track runs from March 16-19.

Khronos Related Sessions

Pioneering the Spatial Web & Bringing MR to Life

Speakers: Geenvieve Mak (Magic Leap), Shrenik Sadalgi (Wayfair)
Date and Time: March 16, 2020

With the ability to create true-to-scale 3D virtual replicas of anything from recipe cards to living room chairs, the world has been introduced to a new era of digital immersion. Now, spatial computing brings even more possibilities, as creators develop experiences that jump off the page and into the real world, understanding and reacting to the space and objects around us. As the world’s first spatial computing web browser, Magic Leap’s Helio transforms passive web browsing into an interactive spatial experience.

Learn how Wayfair created a spatial web experience for Helio that applies the idea of spatial computing to the traditionally 2D world of the web, bringing 3D digital replicas of furniture and decor into the space around us, breaking the boundaries of traditional e-commerce.

Immersive Retail: 3D/AR/VR Future of Shopping

Speakers: Kevin O'Malley (TechTalk/Studio), Tony Parisi (Unity)
Date: March 16, 2020

The coming 3–5 years will bring great changes to the retail industry, as the lines continue to blur between the real and the virtual. In-store displays are becoming more interactive, virtual and customizable; retailers are increasingly using 3D to replace costly physical photo-shoots; and using VR and AR to plan store layouts to increasing merchandising effectiveness. All of this promises to add up to a more engaging, more social experience for consumers - and better performance for retailers. What major initiatives is the industry pursuing to enable the widespread proliferation of AR/VR and 3D content for e-commerce and retail? Join Kevin O'Malley in conversation with XR pioneer Tony Parisi to explore the cutting edge of these developments.