Inside AR - Augmented Reality Conference 2013

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October 10-11, 2013
Kleine Olympiahalle, Munich, Germany

InsideAR: The Augmented Reality Event With Vision

Each year metaio unveils the latest advances in the exciting field of Augmented Reality (AR). Business and technology professionals come from all over the world to see the newest industrial installations, the latest mobile app developments, wearable computing prototypes, and futuristic projects straight from the R&D labs of metaio and its international network of partners. Come explore the impossible at insideAR 2013, October 10-11 in Munich Germany.

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Better, Faster, Stronger: Accelerating Hardware for Augmented Reality
October 10 | 14:15 | Main Stage

Company Speaker Description
Intel Ofri Wechsler AR Acceleration – Challenges and Opportunities
Imagination Technology Paul Evans Improving the AR Experience
Neil Trevett Silicon Innovation and APIs for Mobile AR
Increasingly powerful SOC (system-on-chip) silicon and new classes of integrated cameras and sensors are making mobile devices ever more capable AR platforms. However, achieving smooth AR interactivity within the power envelope of tablets, phone and wearables remains a significant challenge. Acceleration using a range of GPU, DSP and hardware architectures suited to different processing tasks will be essential to high performance AR at low power. However, vendor independent, open standards to enable developers to access these increasingly complex devices without industry-wide fragmentation will be essential to market growth. Khronos is the industry consortium that creates cutting-edge acceleration standards such as OpenGL ES (high-performance graphics), OpenCL (heterogeneous parallel computation), OpenVX (vision processing) and a new camera control API. Neil will discuss how Khronos royalty-free APIs are being developed and deployed to create a cross-platform acceleration foundation for AR, and how NVIDIA is using those standards to enable advanced AR on NVIDIA Tegra-powered devices.
Metaio Markus Tremmel Introducing the next Metaio AREngine


Hear From Industry Luminaries

Curious to know whom the speakers and presenters will be at this year's insideAR? Well your wait is over as we are announcing the following leaders and visionaries in the field of Augmented Reality who will be joining us to present various topics related to their expertise and interest in Augmented Reality.

  • Maria Ekberg Brännström: Global catalogue manager for the IKEA catalogue
  • Sebastian Schillinger: Project manager Audi eKurzinfo
  • Steve Brown: Intel Chief Evangelist, and Futurist
  • Peter Lemm: Department Head Corporate Affairs, External Communications at McDonald's
  • Nick Brown: Senior Vice President of Mobile Strategy & Solution Management at SAP
  • Rod O’Shea: EMEA Director - Embedded Sales Group, INTEL CORPORATION
  • Gabriel Weiss: Head of Interactive Marketing Technologies at Mitsubishi Electric US, Cooling & Heating
  • Markus Hammori: Manager HMI Architecture and Instrument Cluster at Mercedes Benz
  • Larissa Laternser: Business Manager Soft Drinks for Ball Packaging Europe
  • Prof. Dr. Werner Schreiber: Head of Research Virtual technologies at Volkswagen Group
  • Paul J. Travers: CEO, President and Director of Vuzix
  • Ofri Wechsler: Intel Fellow, Director of architecture, Visual and Parallel Computing Group
  • Paul Evans: Business Development Manager for Imagination Technologies
  • Alan Holden: Senior Consultant, Deloitte Federal Strategy at Deloitte GovLab Fellows Program
  • Joshua Flood: Senior Analyst at ABI Research
  • Eugen Pflüger: Co-Founder and Managing Director of büro bewegt
  • R “Ray” Wang: Principal Analyst/CEO of Constellation Research
  • Menno Ouweneel: Business Developer at Zig Websoftware
  • Christian Doolin: Design Lead, Deloitte Center for Immersive Learning at Deloitte GovLab Fellows Program
  • Matthew Ramirez: Lead Augmented Reality Developer at MIMAS
  • Jim Dailey: Founder and Director of Digital Delta Design
  • Vin Zinsou: Senior Consultant at Deloitte GovLab Fellows Program
  • Christine Perey: Founder and Chair of the Augmented Reality Standards Community
  • Dany El Eid: Founder & Managing Director, pixelbug
  • Jay Kim: Director of Research & Development at APX Labs
  • Sander Veenhof: Artist
  • Kevin O'Sullivan: Lead Engineer SITA Lab
  • Mingjun Zhang: Founder and CEO of “AR in China” Platform
  • Sergiu Ardelean: Creative Director at card-emotion
  • Gerald Bumann: Head of Communications, Bath and Wellness, at Villeroy & Boch

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