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Join the most valuable community to connect, learn, and grow your business and personal life with Augmented Reality and Virtual Reality. AWE focuses on Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), immersive technologies and enabling technologies (eg. Artificial Intelligence-AI, interaction, haptics, 5G, streaming and more). With over 1 billion users and the majority of the Fortune 1000’s on board, finally Spatial Computing has entered the mainstream - it’s time to go spatial! Learn from those solving major technical challenges, bringing Augmented Reality and Virtual Reality into new sectors, considering ethical and legal issues, promoting diversity, and working on the cutting edge of AR/VR development.
Time: Tuesday, 9 November 2021 | 1:15pm - 1:40pm PST
Location: Grand Ballroom A
OpenXR has transformed the way developers deliver cross-platform AR/VR experiences. As a royalty-free open standard from the Khronos Group, OpenXR provides high-performance access to AR and VR devices. The OpenXR standard enables application developers to program to a single, common, high-performance API which supports a number of different AR and VR platforms. Containing everything an application needs to drive XR devices in a system, OpenXR helps applications run on a multitude of platforms, allowing hardware manufacturers to gain access to a broader range of pre-existing content. In this session, Brent Insko, Lead XR Architect for Intel and OpenXR Working Group Chair, is joined by executive producer from Asobo, Antoine Bezborodko, who will talk about developing the Micosoft Flight Simulator VR , what motivated him to use OpenXR and the value it brings to users. Brent will share recent industry developments for OpenXR, explain how XR developers can integrate OpenXR into their workflows, and share updates about expanded augmented reality support that is under development for OpenXR. Brent and Antoine will highlight the role OpenXR plays in getting gaming, entertainment and even enterprise XR developers to a common ground. Developers will leave with fresh understanding of how to leverage OpenXR to create cross-platform XR experiences.
Time: Tuesday, 9 November 2021 | 2:15pm - 3:10pm PST
Location: Grand Ballroom D
3D has drastically increased revenue for the fashion industry. 3D eCommerce has proven to increase conversion rate by 94% and increase cart size by 61%, but that is just the beginning. Once fashion brands have 3D assets they can be sold as NFTs, placed in games for users to dress their avatars and so much more. How should brands be thinking about their 3D strategy? What works well in the Metaverse and what doesn't? Join 3D experts from VNTANA, Together Labs and Epic Games who have worked with freelancers to Fortune 1000 brands to create successful 3D fashion experiences across eCommerce to the metaverse and beyond.
Time: Wednesday, 10 November 2021 | 1:45pm - 2:40pm PST
Location: Grand Ballroom D
3D assets are being deployed everywhere: in e-commerce, marketing, product design, architecture, learning, education, professional training, and art. Pervasive 3D presents great opportunity to the content development community, because it represents a growing cross-industry marketplace for their skills but it also presents specific challenges. When products and assets are being deployed everywhere, they must work anywhere: on any operating system, any platform, and any device. In the e-commerce business model, the entire value chain can leverage 3D assets at scale if they can make them reusable and consistent. This panel brings together experts from each part of the e-commerce value chain from retailer to content creator to 3D developer to tool provider to discuss how to build a scalable 3D production pipeline and the impact of 3D and XR on the e-commerce evolution. Panelists will share case studies and talk about how 3D and XR are changing consumer expectations from the moment of conception with product development and design, to pre-commerce, all the way through the entire pipeline to the post-purchase journey. The panel will also explore what is possible by achieving the 3D-rich retail landscape through standardization of technology. Panelists will talk about their ongoing work with open standards to resolve longstanding challenges, how artists, developers, agents, retailers, and content creators can incorporate existing tools and guidelines into their workflows, and what can be gained from investment in XR. Panelists, all members of The Khronos Group's 3D Commerce Working Group, will discuss what the problems with creating, distributing and storing 3D and XR assets, what solutions exist today, why they are investing in 3D, and the vision for th future where 3D and AR content is leveraged for machine learning, production and more.
Time: Wednesday, 10 November 2021 | 7:00pm - 8:00pm PST
Location: Mission City Ballroom D
OpenXR has been nominated for an Auggie Award! The annual Auggie Awards have been the most recognized industry AR & VR awards show in the world since 2010. Now in its 12th year, the Auggies continue to showcase the best of the best in augmented and virtual reality. Winners will be presented with a prestigious Auggie Award live on stage. Don't miss the halftime AR Improv performance with real actors puppeteering virtual characters with never before seen visual comedic possibilities. We promise this will be the most animated improv show you’ve ever seen.
Attendees can receive a 20% discount through the Khronos Group by using this code: KHRONOS20DRegister here
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