This year is the 11th Anniversary of AWE USA! Join us to celebrate in the heart of Silicon Valley on May 27-29, 2020 at what will be our biggest and most experiential conference and expo yet!
Get AWE-inspired at the epicenter of Spatial Computing.
With over 1 billion users, including most of the Fortune 1000, Spatial Computing has finally reached the mainstream. Go Spatial and help bring in the next phase of Spatial Computing as industry leaders take the AWE stage this May. Hear from those solving major technical challenges, bringing AR/VR into new sectors, considering ethical and legal issues, promoting diversity, and working on the cutting edge of AR/VR development. There has never been a more exciting time to be in AR/VR—see you at AWE USA 2020!
Join AWE USA 2020 from the safety of your home
Watch 200+ live and on-demand streaming talks by the best speakers in the industry and interact through Q&A
Connect with thousand of attendees, exhibitors and speakers in real time, with private chats and video calls
Visit online exhibits to see the latest demos via 1:1 video calls
Join impromptu video-based 'hallway' conversations and prescheduled group meetings
Receive end-of-day briefings on key news and topics from the event
More details to come!
*Online tickets include one-year exclusive subscription to session videos following the conference.
Augmented and virtual reality (also known XR) has the potential to transform the retail industry as a powerful merchandising tool, and 3D representations of products will be everywhere in retail, appearing on mobile, web and AR/VR devices enabling customers to interact with photorealistic products in virtual showrooms. Retailers will also benefit from 3D, as they will be able to create richer representations of their products across a diverse set of platforms. This technological advent is proving itself game-changing for retail, but without 3D being experienced consistently across all platforms and devices, the production remains siloed, expensive and tough to scale. Making the future XR- & 3D-rich retail landscape a reality will require collaboration of many different retail & technology companies that must ensure customers can find these experiences on many different platforms—from search results to social feeds to ad units to apps, ecommerce, websites, mobile AR devices, VR/AR headsets, & more. In this session, panelists from retail and technology come together to discuss some of the current challenges of bringing XR & 3D applications to retail & explain what efforts are being made so far to overcome them.
XR Adoption: Standards for content development or the AR/VR Gold Rush: Finding common ground in this new frontier
Date and Time: May 27 | 11:10 - 11:30 AM PT
Speakers: Neil Trevett, President of the Khronos Group
Technologists in industries from retail, to medical technology, to gaming, to manufacturing are scrambling to keep pace in the rapidly expanding world of augmented reality (AR) and virtual reality (VR)—collectively known as XR. This rush for revolutionary technology is particularly exciting for developers who are eager to find new ways to deliver immersive experiences to end users. We are just on the cusp of a new frontier of XR applications and experiences, with limitless potential for innovation; however, significant barriers to the growth of this frontier exist. Fragmentation hurts the end user and causes confusion: “Will the next hot title come to the platform I purchase?”; “Will the next innovative controller be supported?”; “Will my platform remain relevant going forward?” Consumers are left uncertain as to what kinds of software and hardware they should invest in. This hesitancy kills consumer interest, further hindering the AR/VR industry’s ability to grow. OpenXR is the cross-platform standard for the VR and AR ecosystem, which helps applications run on a multitude of platforms, and allows hardware manufacturers to gain access to a broader range of pre-existing content. This presentation looks at what is will take for success in this new XR frontier and the role that open standards and ecosystems plays in getting software and hardware developers to common ground.