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AREA Webinar 2021
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March 3, 2021

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Khronos AR and 3D Commerce Initiatives and their Wider Industry Impact

Date: March 3, 2021
Time: 8:00a.m. – 9:30a.m. (PST)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies that invest in AR technology and who seek knowledge about the tools available, use cases, methods of implementation and return on investment. The AREA Interoperability and Standards program produces thought leadership content to increase awareness and provide concrete ways that all members of the AR ecosystem can use standards to integrate AR solutions in scalable ways.

During this public webinar, Martin Enthed, Digital Manager at IKEA, will share why his company supports interoperable AR, invests in standards development and recommends adoption of standards in its ecosystem. Neil Trevett, Khronos President, will then offer an overview of Khronos and its standardization work which is relevant to AR. Khronos 3D Commerce Working Group chairs and members will then describe the goals of their work and how they are catalyzing standards, toolchains and best practices that will positively impact the wider AR industry. After short presentations, there will be a panel discussion about Khronos’ AR initiatives at which the audience can ask questions of the presenters.

Attendees will learn:

  • How AR interoperability changes the world
  • An overview of Khronos activities for AR
  • Khronos 3D Commerce and its impact on AR in enterprise
  • Efficient asset creation and optimization for 3D Commerce and beyond
  • The evolution of 3D tooling for AR
  • Use of AR to replace physical prototypes in 3D Commerce


  • Christine Perey, PEREY Research & Consulting


  • Martin Enthed, IKEA
  • Neil Trevett, NVIDIA
  • Max Limper, DGG
  • Brent Scannell, Autodesk
  • Ashley Crowder, VNTANA

Register now!

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